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  1. Awards case study: Adobe and Fenergo win ‘Best use of marketing automation’

    customer/prospect data, deliver true web personalisation and, ultimately, power a multi-million-dollar sales success ... relaunched its entire corporate presence, using Marketo’s web personalisation capabilities to deliver a new, ... and customers effectively for maximum impact. The team combined web personalisation with progressive profiling ...

    David Rowlands - 24/03/2021 - 10:46

  2. Marketing executive

    skills Experienced in using marketing tech including email marketing platforms, CRM systems, web ...

    Jennie Barrick - 12/07/2021 - 13:28

  3. CRO Playbook: 10 behaviour hacks to boost conversion

    relevant topic for anyone wanting to influence their web user. We worked with behavioural science expert ... and identify  10 changes you can make to your site today to boost your conversion rate. They're all based ... behavioural biases that influence your web user Research evidence-backed by behavioural science Clear ...

    Jack Mann - 09/06/2021 - 11:23

  4. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    as she delved into site chats. With the main focus on trust, she broke down why having a human behind ...

    Kavita Singh - 09/07/2021 - 16:53

  5. 7 tips to overcome B2B marketing barriers

    conduct 12 searches before engaging on a brand's site. Thus, don't you think a strategy in place ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  6. Turning pitches into experiences

    cooker, from the first sign of an opportunity to being on site on the day of the pitch. We can’t always ...

    Lee Wardell - 25/06/2021 - 10:40

  7. The death of third-party cookies

    on your own sites, but what they're effectively doing is collecting all the data now and going ... on the device, rather than in the cloud. So, in fact you're not sharing your data until you go to a site ...

    Kavita Singh - 23/06/2021 - 12:08

  8. What role can marketing play in improving customer experience?

    by the time you're reading about new marketing trends on the web. Propolis members have already heard ...

    Jack Mann - 17/06/2021 - 15:33

  9. 7 predictions for B2B customer experience in a post-pandemic world

    within our own clients over the past year. We’ve seen a growing number of clients using our web ... We’ve seen a growing number of clients using our web self-service tools. Even with complex B2B products ...

    Ryan Higginson - 17/06/2021 - 14:26

  10. The importance of implementing marketing operations with Propolis Hive Expert Karla Wentworth

    Alfonso, who’s the global marketing operations manager at Amazon Web Services. In his session, Darrell ...

    Kavita Singh - 13/05/2021 - 15:37

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