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  1. HOW TO: Retarget abandoned baskets

    established that the basket has been dropped. The first, targeting the customer on the webpage with relevant ...

    Jessica McGreal - 11/06/2013 - 10:48

  2. The use of email marketing in events

    page. Is this page hosted on your own website? Is it a separate event specific webpage? Tailored landing ...

    Richard Harper - 04/03/2013 - 16:37

  3. CASE STUDY: Virgin Atlantic achieves over 40:1 ROI from tag management and deduplication

    Global container tags replace the dozens of tags on webpages that track users' actions. Using ... container tags replace the dozens of tags on webpages that track users' actions. Using multiple tags ...

    a12admin a12 - 01/07/2010 - 00:00

  4. CUSTOMER INSIGHT: Eprivacy- are you ready for the new rules?

    are allowed to track and store data from webpage visitors in Europe. 17978 ... are allowed to track and store data from webpage visitors in Europe. When the directive was first announced ...

    Anonymous (not verified) - 09/05/2012 - 15:57

  5. HOW TO: Use web analytics to grow your business

    to be displayed on the webpage for a visitor. Email campaigns are driven by web activity e.g. a remarketing email ...

    Anonymous (not verified) - 21/03/2011 - 09:36

  6. DIRECT MARKETING: Better buy brochure

    eroded by the Internet, but they can still do what a webpage cannot. Traditionally, brochures have been ... for example, trying to look at a webpage on your Blackberry when commuting on the Underground. In circumstances ...

    a12admin a12 - 02/07/2006 - 00:00

  7. CASE STUDY: Talk Talk turn to IAS to launch business rebrand

    waiting to be connected with whatever it may be: a webpage, person, file-heavy email or download. In fact ...

    a12admin a12 - 14/04/2011 - 12:30

  8. MARKETING AUTOMATION: Personalisation- Tailor-made marketing

    campaigns lead the recipient to a personalised webpage with their company name, their name and full address ...

    Alex Blyth - 05/12/2011 - 12:30

  9. CASE STUDY: 'Cemex Evolution' wins most commercially successful campaign 2009

    was added to the webpage aligned to the ad campaign, with a link to a new campaign microsite. The microsite ...

    a12admin a12 - 24/11/2009 - 00:00

  10. CASE STUDY: Backup Technology

    on the ad to be connected to the advertisers' webpage. Adwords were important to Backup Technology ...

    a12admin a12 - 18/07/2009 - 00:00

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