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  1. How chatbots can enhance your ABM strategy

    ABM Customer insight Digital General B2B marketing Websites Master- Growth Customer success It’s ... traditional website forms and up to a 300% faster response time. An 82% increase in conversions compared ... to websites lacking chatbots. A 42% increased Sales Accepted Lead (SAL) to close rate. A 3x increase in lead ...

    Justin McDonald - 19/01/2022 - 09:16

  2. Three demand generation focus areas you need to know

    their customers are with the content. And it allows them to: Personalise websites and find what resonates best ... and website visits are over. While these metrics still play a crucial role, advertisers need to focus on more ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Five ways AI impacts demand generation

    Customer experience Customer insight Digital General B2B marketing Marketing department Websites ... scoring. 2. AI in lead gen reduces your website bounce rate and increases engagement What does your website ... bounce rate look like? If your website bounce rate is high, you’re not alone. Average rates vary ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    and cold email strategy. Have customer testimonials on your brochures and your website. The influence ...

    Richard Conn - 07/01/2022 - 12:30

  5. What’s in store for B2B marketing in 2022?

    to a computer or not. Chatbots have become a standard feature of most business websites, now so sophisticated ...

    David Rowlands - 07/01/2022 - 15:27

  6. News: New hires in B2B

    growing ABM segment. Chris joins from B2B website personalisation platform Webeo where he was CMO. Want ...

    David Rowlands - 21/12/2021 - 09:09

  7. Establishing the right goals in 2022 for small businesses

    including their website, emails, and verbal and digital communication.  Prioritizing a customer’s experience ...

    Rebecca Grimes - 20/12/2021 - 12:14

  8. Everything you need to know to create a high-converting B2B product page design

    Marketing department Marketing technology Websites Master- Brand & Content Strategy Creativity Customer ... like and what they find frustrating about your product pages and website as a whole.  Ask your current ... process.  If you know how users are currently interacting with your website and the type of content ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  9. Christelle Fraysse on the importance of a solid CRM system

    great if a business has an online chat facility on its website, but if this function is not connected ...

    David Rowlands - 16/12/2021 - 12:19

  10. Six B2B industries that should be leveraging marketing automation

    software should be integrated with the website and when a potential donor visits the site, this will ... integration between the two is vital. Using data and interactions on your website or service platform, it’s ...

    Tom Ryan - 14/12/2021 - 08:58


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