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  1. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

    Programmatic digital display  Paid and organic social media  Digital video  User-generated content  Website ... to fight Covid-19 after seeing the campaign. Additionally, the website had an impressive 3.3% conversion ...

    David Rowlands - 02/06/2021 - 14:20

  2. Why customers need ‘positive friction’ in their CX experiences

    their products and services. Slow website loading speeds or lack of preferred payment options means companies ...

    Kavita Singh - 04/06/2021 - 11:56

  3. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

    brand positioning, design and website, powering a 78% increase in new users, dozens of new marquee ...

    Kavita Singh - 02/06/2021 - 11:24

  4. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    awareness, banner advertising was placed in the trade websites; “Port Technology” and “Port Strategy”. ...

    Kavita Singh - 02/06/2021 - 10:43

  5. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    Website/microsites (including home screens)  Word of mouth/Influencers.  Timescales of the campaign  February 2020 ...

    David Rowlands - 02/06/2021 - 10:06

  6. What the Phasing-out of Third-Party Cookies Means For B2B

    Data Websites The move away from third-party cookies is said to help ensure ads are relevant ... and minimize the data shared with websites — but the specifics are still a little up in the air. As the 2022 ... to help ensure ads are relevant and minimize the data shared with websites — but the specifics are still ...

    Jack Mann - 20/04/2021 - 20:11

  7. News: B2B Marketing’s first B2B community welcomes major players

    Customer experience Digital General B2B marketing International Professional development Websites ...

    David Rowlands - 07/04/2021 - 11:10

  8. How to choose the right inbound marketing software- for the right reasons

    Attract, to turn someone you don't know into a visitor to your website; Convert, to turn this visitor ... for a marketer. First, attract previously unknown people to your website and turn them into visitors. Then, ensure ... leads. To do this, you need to convert existing visitors to your website and then ideally increase ...

    John Hughes - 17/05/2021 - 15:06 - 1 comment

  9. Has B2B ecommerce finally come of age?

    if it was not via the corporate website. Other agile businesses realised that it was difficult with a dispersed ... be redefined in the future as much more than the one-click Amazon website model. It may live up to its true ... UX/CX is everything, and it is not just the ecommerce website, but understanding the entire customer ...

    Kavita Singh - 13/05/2021 - 14:05

  10. The Principles of B2B Marketing Psychology You’ve Never Heard of

    resources dedicated to B2B Lead Generation and Marketing Automation available on our website ...

    Jack Mann - 10/05/2021 - 10:22


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