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  1. Unite, supercharge and deliver better results with marketing operations

    Solutions Rebecca LeGrange weigh in on what marketing ops (MOPs) really is and why it’s key to driving ... and managing partner at Sojourn Solutions Rebecca LeGrange weigh in on what marketing ops (MOPs) really ...

    Kavita Singh - 03/03/2020 - 12:45

  2. Has the ECJ really weighed up the consequences of its ‘right to be forgotten’ ruling?

    history? 25057 blog/posts/2014/05/30/has-ecj-really-weighed ...

    Vincent Potier - 30/05/2014 - 11:42

  3. CASE STUDY: 'Kern precision weighing' by Wunderman for Kern Precision Scales

    and sensitive scales and weights, capable of weighing to a staggering seven decimal places. Customers include ... knowledgebank/demand-generation/case-studies/case-study-kern-precision-weighing-wunderman-kern-preci Kern calibrates and distributes a range of the world's most precise and sensitive scales ... and weights, capable of weighing to a staggering seven decimal places. Customers include scientists, ...

    a12admin a12 - 26/07/2010 - 00:00

  4. Emotion in B2B content: First, do your research

    – like the CGI buildings destroyed in a superhero movie – they don’t seem to weigh anything, so nobody ...

    David McGuire - 05/10/2020 - 10:05

  5. Do B2B brands need purpose anyway?

    take priority in a buyer’s mind. And experienced B2B buyers weigh up performance and cost factors ...

    Allister Frost - 07/09/2020 - 14:11

  6. Customer acquisition vs retention: Where should B2B marketers focus their efforts?

    to re-weigh the balance between customer retention and acquisition to ensure they’re maximising returns Over ... their customers can always walk away. Alex Clarke argues B2B marketers need to re-weigh the balance between ...

    Alex Clarke - 16/05/2016 - 15:00 - 2 comments

  7. Stop playing it safe. Take a risk and you might get lucky…

    in the first place?’ From a purely economic point of view, if you were to weigh up the cost of a plane ticket, ...

    David Rowlands - 02/07/2020 - 10:15

  8. 10 Steps to Selecting the Right Outsource Partner

    selection processes. 10 factors to consider when weighing up potential outsource partners A recent YouGov ...

    Jack Mann - 27/02/2020 - 14:35

  9. Should marketing have a seat in the boardroom?

    and others weigh in on how a board-level presence for marketing can make a big difference It wasn't too ...

    Gary Slack - 31/08/2017 - 16:25

  10. What 6 content marketing experts want their B2B peers to know

    Todd Wheatland, Carlos Hidalgo, Scott Lum and Christine Nurnberger weigh in The editorial staff of B2B ... weigh in The editorial staff of B2B Marketing asked some of our favorite content marketing experts ...

    Tequia Burt - 28/07/2016 - 00:24

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