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  1. Five tips for B2B customer retention

    their efforts? I argue B2B marketers need to re-weigh the balance between customer retention and acquisition ...

    Alex Clarke - 07/06/2016 - 14:47

  2. Enter, attend, or do neither- Why should you be entering business awards?

    important to weigh up the time and effort it would take to enter against the potential gains. To help, here ...

    Tom Howe - 02/10/2017 - 16:52

  3. B2B companies risk losing two-thirds of customer base

    and retention? Where should they be focusing their efforts? Alex Clarke argues B2B marketers need to  re-weigh ...

    Alex Clarke - 03/02/2016 - 11:17

  4. The sales/marketing conundrum: Four drastically different departmental structures

    are treated as one function; weigh up the pros and cons of the traditional sales/marketing structure; ... and marketing are treated as one function; weigh up the pros and cons of the traditional ...

    Alex Clarke - 12/06/2017 - 16:08

  5. Shiny object syndrome or planned purchasing? 4 questions to max your marketing budget and architecture

    weighs in. How does a savvy revenue marketer choose the right martech solutions to purchase from among ...

    Lauren Kincke - 17/01/2017 - 10:56

  6. How to: Pick a content management platform

    what are the five key features marketers need to address when weighing up which content management ...

    Alex Clarke - 02/08/2016 - 15:18

  7. The sleepless CEO: Understanding the worries that keep them awake at night

    a number of issues currently weighing heavily on CEO minds. Chief among these was how to deal ...

    Alex Clarke - 26/05/2017 - 16:43

  8. What makes a brand licensable (and why awareness doesn’t always equal guaranteed viability for extension)

    considered, weighing pros and potential cons while assessing probability of a new proposition to succeed. In ...

    Lisa Reiner - 10/03/2016 - 10:19

  9. 8 Time-saving Resources To Solve Your Content Marketing Insanity

    on productivity.”  Phil Libin (CEO at Evernote) “We strongly discourage lengthy email threads with everyone weighing ...

    Kate Boyce - 08/04/2017 - 14:54 - 2 comments

  10. 4 reasons why you need to get diversity on the workplace agenda now (and how to do it)

    As they're weighing up job options, it's increasingly likely that employees will be checking out how ...

    Jess Pike - 05/04/2017 - 14:47

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