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  1. Amazon Kindle: what can it teach B2B marketers?

    to realise that we need to weigh up these options instead of assuming that electronic is good. ...

    John Bottom - 01/09/2010 - 00:00

  2. Why a CMS is Crucial for a Social Business

    Weighing the value of content creation and management versus social media marketing is a bit like asking ...

    Himanshu Sareen - 01/11/2013 - 17:41

  3. B2B Adoption of Digital Strategies

    Digital Revolutionary ’. There is still an abundance of indecision and inertia as B2B marketers weigh ...

    Scot McKee - 13/10/2011 - 13:51

  4. Riddle of what makes a video go viral solved?

    to earth, and a parody of the garish, superficial, outbound global video ads of yesteryear. Now weigh up ...

    Ben Austin - 30/01/2013 - 14:06

  5. Attribution Modeling Key to Determining Ad Effectiveness

    that weighs all of the marketing events that contribute to conversion. After all, most users who interact ...

    Jeff Zwelling - 04/12/2012 - 18:16

  6. HOW TO: Get better results in your sales prospecting

    at one client organisation. Product attribute mapping analysis can help identify and weigh the importance ...

    Anonymous (not verified) - 10/09/2012 - 14:42

  7. The Cloud- How safe is your data?

    to be focused. Weigh up such factors, and the cloud might start to look pretty attractive.  If you use ...

    Graham Oakes - 18/03/2011 - 14:20

  8. DIGITAL MASTERCLASS: Using behavioural information to engage prospects

    of a prospect's level of engagement. How you weigh the elements will depend on your unique business situation. ... And the manner in which you weigh various attributes of prospect data can change over time as your lead-scoring ...

    a12admin a12 - 03/09/2009 - 00:00

  9. CASE STUDY: Google AdWords boosts Allied sales

    large annual catalogue to sell its products. Weighing in at 6 pounds and 2,304 pages, the catalogue ... catalogue to sell its products. Weighing in at 6 pounds and 2,304 pages, the catalogue reaches hundreds ...

    a12admin a12 - 13/10/2010 - 00:00


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