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  1. News: Coronavirus will force advertisers to rethink how they target customers

    to consider an economic loss in all business areas, consumers will still spend money, especially online. ...

    Kavita Singh - 01/04/2020 - 11:09

  2. 12 predictions B2B marketers are making for 2021

    experience. In 2020, B2B marketing shifted fundamentally to virtual engagement; teams threw their weight ... their weight behind new online events, webinars and podcasts to continue engaging and supporting their clients ...

    Kavita Singh - 21/12/2020 - 10:49

  3. Marketing metrics: Delivering value and proving your worth

    and are often talking about possibilities of growth and very rarely talking about loss, which due to loss ... aversion means that the potential losses and costs are taken more seriously.  However, marketers cannot ...

    Adam Harper - 24/08/2018 - 16:19

  4. How B2B Social Media Is Shaping Up In 2011

    of Social Media marketing as they attempt to develop another new set of relevant, weighted metrics Facebook ... reputation loss are becoming ever more apparent ‘Brand management’ is increasingly becoming a key strand ... the prevailing loss of control over content creation Social Media Monitoring (SMM) will find a key role to play ...

    Stuart Morgan - 11/04/2011 - 08:23

  5. An interview with Susanna Kempe, our new chairwoman

    Emap Networks. After turning around the loss-making conferences, I became CEO of Emap’s biggest brand: ...

    David Rowlands - 22/12/2020 - 11:50

  6. Thriving in 2021: the top trends for sales and marketing leaders

    a loss in revenue. Trend 3 – Higher adoption of automation and increased impact Automation has been ...

    James Frampton - 16/02/2021 - 13:31

  7. Decision-makers ignorant of repercussions of poor crisis communications

    or events could lead to customer loss, research carried out by Hotwire found. Nearly half (40%) of consumers ... lead to customer loss, research carried out by Hotwire found. anonymous user News United Kingdom ...

    Rebecca Ley - 19/03/2019 - 11:04

  8. Awards case study: Digital Radish and Veeam win gold for 'Best sales enablement initiative'

    options, leaving sales with a real loss of customer engagement. Innovative nurturing tactics were required, ...

    David Rowlands - 26/11/2020 - 11:19

  9. How businesses can reimagine B2B marketing events during times of uncertainty

    in this way mitigate the financial and emotional loss of a cancellation, it creates a space for brands ... as possible.  But not only does hosting events in this way mitigate the financial and emotional loss ...

    Tom Pepper - 05/05/2020 - 15:43 - 1 comment

  10. Q&A: Jonathan Beaton, marketing director, iDatix

    for a medical weight loss franchisor. What do you most enjoy about your job?       I really enjoy changing ...

    Anonymous (not verified) - 25/02/2013 - 14:45


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