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1. B2B martech: The marketing leaders’ perspective

   outcomes, it has to scale. Take digital ads – dwindling effectiveness and no scale. The more ads you serve, ...

   David Rowlands - 27/03/2023 - 09:37

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   with middle management (invaluable, worth their weight in gold), and market checks among consumers ...

   Sue Mizera - 27/02/2023 - 15:39

3. A new year, a new set of priorities: Tackling your 2023 budget

   months, and then assess them against the Human Kind Scale- a model developed by Leo Burnett that helps ... Kind Scale. I know I sound like a broken record, but, again, be honest. Are you making work that’s ...

   Oliver Budworth - 25/01/2023 - 14:36

4. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

   This was a key consideration for us. Capgemini’s global scale and breadth of industry expertise will bring great ...

   David Rowlands - 22/11/2022 - 11:07

5. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

   and success at Agent3, on whether scaling-out ABM means you have to compromise on the impact of your ... pressure to scale up their one-to-one programmes to drive higher growth and deliver more impact. ... Rachael Bell for a real world case study in how they worked together to scale up NTT’s ABM programmes ...

   Anonymous (not verified) - 31/10/2022 - 13:58

6. News: Imagination joins B2B marketing agency The Mx Group

   Group with additional scale throughout the U.S. and expands its content marketing capabilities ...

   David Rowlands - 08/11/2022 - 15:48

7. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   level. You can’t scale creativity unless you’re doing true one-to-one ABM.” For Renaye, don’t just think ...

   David Rowlands - 01/11/2022 - 08:16

8. Online marketplaces – Threat or opportunity for B2B vendors?

   of scale allied to the huge roster of smaller vendors and allowed them to keep overall stock levels high ...

   Kieron McCann - 24/10/2022 - 09:46

9. News: HCLTech launches new brand positioning of supercharging progress

   transformation for enterprises at scale. As the company nears the $12 billion revenue mark, Roshni Nadar ... the essence of what we do today and our aspiration of what we want to do more of – at scale, at speed, for our ...

   Anonymous (not verified) - 27/09/2022 - 09:01

10. How to unlock green growth

    recyclers, NGOs, academia, and others.  Given the scale of the potential work, we’ve laid out six key pillars ... supply. Across industries, given the size of investment and scale of commitment, negotiations on contracts ... existing business models will likely not be enough. Although corporations may have the scale ...

    Anonymous (not verified) - 16/09/2022 - 11:16

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