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  1. News: The B2B Marketing Awards shortlist announced!

    for CUPRA UK, by Graymatter REPLY 'It’s the end of the weld.' by Gravity Global 'Long Live ...

    David Rowlands - 23/08/2022 - 09:55

  2. How Lincoln Electric is proving that print is not dead

    The Cleveland-based manufacturer of welding equipment is engaged in a pitched battle with Miller Electric ... Magazine. That simple tactic has driven the organic rise of the seemingly improbable: A welding lifestyle ... leaving the American Welding Society to  project  a shortage of some 374,000 welders by 2024. ​ “Welding ...

    Charlotte Woolard - 12/09/2016 - 23:58

  3. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    changed. Show them. Weld your new name to new use cases. Don't look in. Look out. Don't throw out ... your mojo. Weld yourself to key issues with content. Evangelise a new thing. Celebrate your new target ...

    Kavita Singh - 09/07/2021 - 16:53

  4. How to optimise your customer journey for seamless cross-channel experience

    In the past, a customer journey was almost liner. They had an interest in buying a product; they visited some ...

    Dhruv Mehta - 12/01/2021 - 16:48

  5. CASE STUDY: Biome Bioplastics launch for Stanelco, by The Think Tank

    and product divisions. Historically Stanelco was a company that provided radio-frequency welding services ... About the Client Company Stanelco Plc was founded in the 1940's to provide radio-frequency welding ...

    Alex Aspinall - 02/11/2011 - 13:30

  6. 3 examples of MailChimp’s brilliant tone of voice

    personality  Quirky one-liners aren’t just reserved for the website: they’re also part and parcel ...

    Michael King - 16/05/2017 - 10:18

  7. Book Review: The Energy Bus- 10 rules to fuel your life, work, and team with positive energy

    philosophy of positive energy. With plenty of intelligent quotes and motivating one-liners, The Energy Bus ...

    Alex Clarke - 02/09/2015 - 12:07 - 1 comment

  8. BRAND NEWS: Monster launches first integrated B2B marketing campaign

    with messaging that features mythical creatures, elephants and quirky one-liners. The multimedia, highly visible ...

    Jessica McGreal - 25/10/2013 - 10:25

  9. How to: Win the hearts and minds of content stakeholders

    diagrams, quotes, stats and one-liners. You need to inform people, but you also need to keep them interested ...

    Alex Clarke - 20/08/2015 - 15:16

  10. The Differences Between B2C and B2B Social Media Marketing

    of humor to speak to its target audience and make an empathetic connection. This involves more one-liners ...

    Torri Myler - 01/09/2015 - 08:43

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