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  1. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    in their field, not reinventing the wheel.  Build a strategy around content types that can be created easily- ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  2. It’s time to rethink social

    products on social media. They then talk to their friends about it on social media. They’re hanging out ...

    David Rowlands - 05/07/2022 - 12:24

  3. What you need to know to turn B2B marketplaces into your number one marketing tool

    runs Germany’s most successful online marketplace for tyres, wheels and other automotive parts, Tyre24. ...

    Alexander Graf - 06/04/2022 - 12:56

  4. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    in this narrative: Does it hang together? Do the story and engagement come out naturally? “There’s no way you can ...

    David Rowlands - 05/05/2022 - 09:00

  5. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    of the organisation get a feel of who they’ll be working with.” Rather than simply ‘wheeling out polished speakers,’ ...

    David Rowlands - 19/04/2022 - 14:29

  6. Missed Martechopia 2022? Here’s what you need to know

    wheel. Networking was no exception. To further bridge the digital gap, delegates (both digital ...

    David Rowlands - 01/04/2022 - 14:01

  7. David McGuire on creating stand-out content in 2022

    of the ‘50s and ‘60s, have a ‘big idea’ to hang your content off; “boil it down to what your audience really ...

    David Rowlands - 08/02/2022 - 09:27

  8. A linguistic exploration of the name Propolis

    with) and synecdoche (when part of a word refers to a whole phrase, such as 'wheels ...

    Sue Mizera - 15/12/2021 - 09:24

  9. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    by guessing where they hang out. Up until now, most B2B advertising has been publisher-based or keyword-based, ... regardless of what publications they’re reading and regardless of what platforms they’re hanging out on, ... now create a company-based audience on any platform and reach them wherever they hang out. So, if your ...

    David Rowlands - 06/08/2021 - 11:18

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    signed the Declaration of Independence during the Continental Congress of 1776: “If we don’t all hang ... together, we will surely all hang separately.” Wise words still. A shorter version of this paper ...

    Sue Mizera - 01/12/2021 - 10:47

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