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1. Outdoor advertising: Digital revolution goes underground

   as frequently as required in a wide-screen format. Stations will also be fitted with digital escalator panels ...

   a12admin a12 - 02/07/2006 - 00:00

2. Outdoor advertising: Are you looking at me?

   practitioners for giving it a wide berth as not so long ago outdoor meant filthy, peeling billboards ...

   a12admin a12 - 27/03/2005 - 00:00

3. DIGITAL MARKETING: Podcasting- Listen carefully

   and wide. The listener can search via podcast directories for content and they can then subscribe ...

   a12admin a12 - 03/10/2007 - 00:00

4. ANALYSIS: Crunch time for financial services?

   they have successfully built up widely recognised and respected names. But because they operate within ...

   a12admin a12 - 04/03/2008 - 00:00

5. PROFILE: Lauren Flaherty- Head of Global Advertising, IBM

   a $2 billion services business, although this is not widely known. This is one aspect ...

   a12admin a12 - 28/09/2006 - 00:00

6. PROFILE: Marc Tonnon- Marketer, BT

   delivery at the expense of other formats. “The paper product is still widely used, and has a number ...

   a12admin a12 - 07/11/2004 - 00:00

7. EMAIL MARKETING: Why isn't viral catching?

   person walking into a lamppost. It might be funny and have shock value and therefore be spread widely ...

   a12admin a12 - 20/08/2005 - 00:00

8. PROFILE: Danny Garvey- Vice President of Marketing, BT

   to a wealth of eager bidders. It has been widely recognised as a bold and innovative strategy ...

   a12admin a12 - 25/05/2005 - 00:00

9. PiP: Pushing the envelope

   insisted that Royal Mail provide a year's notice of its intentions, and promote them widely. A £10 ...

   a12admin a12 - 29/03/2006 - 00:00

10. PROFILE: James Farrar- Head of Marketing, Bank of Scotland Corporate

    of this, which have since been widely copied by its rivals. ìAnd the fact that we don't have a branch ...

    a12admin a12 - 10/03/2006 - 00:00

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