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  1. There are no unicorns: How to recognise, develop and recruit for the skills needed to succeed in marketing operations

    is and the skills that are needed,” Holly states. As she outlines, job adverts encompass a wide range of skills from ...

    David Rowlands - 10/03/2022 - 14:25

  2. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    is still only one year old, and B2B Marketing continues to deliver an array of other products outside ...

    David Rowlands - 26/01/2022 - 10:48

  3. News: DMA creates career personality quiz on International Youth Day

    into an array of job types, with unique insights from current industry professionals – a first ...

    Kavita Singh - 26/08/2021 - 13:36

  4. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

    in employing a wide range of tools and systems unless they are linked where necessary. This is especially true ... (making calls, knocking on doors). However, now they have access to, and support from, a wide range ...

    John Allen - 15/02/2022 - 14:50

  5. ABX: What is account-based experience, and what do you need to know?

    Customer success Download this now ABM is now a well-understood and widely practised discipline ...

    Daniela fernandes - 10/01/2022 - 09:54

  6. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    2. Audiences: consumers vs. customers  We are all consumers. We buy a dizzying array of products ...

    Sue Mizera - 28/01/2022 - 15:55

  7. Much like comedy, good B2B marketing comes down to timing

    pre-pandemic.  If you put out your messages far and wide, then you’re bound to catch one or two prospects ... can yield tremendous value for your marketing team and overall business. It’s about using a wide range ...

    Jon Clarke - 24/01/2022 - 10:22

  8. Christelle Fraysse on the importance of a solid CRM system

    with an array of insights (through reports and dashboards) to help them make better decisions, for example full ...

    David Rowlands - 16/12/2021 - 12:19

  9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    In my experience, this is widely recognised in B2C, whose marketers typically target multiple, ...

    Sue Mizera - 22/02/2022 - 12:26

  10. News: New hires in B2B

    experience helping drive the growth and profitability of a wide range of SaaS technology companies. Prior ...

    David Rowlands - 31/01/2022 - 11:53


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