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1. Award case study: Natalie Scherer drives data-driven marketing forward as young B2B marketer of the year

   and contributing directly to company-wide initiatives including training, thought leadership, and mentorship. ... agency in company-wide meetings, and launched a weekly marketing digest that summarizes learnings from ...

   Kavita Singh - 02/06/2021 - 10:59

2. Innovation stream

   martech: A vendor’s guide Buying MarTech can be tricky business thanks to the dizzying array of products ...

   Jason Taylor - 23/04/2020 - 16:44

3. Awards case study: How Trelleborg Marine & Infrastructure's immersive 360° video and VR experience delivered ROI of 20:1

   – the Agathonissos. Breathtaking wide-angle shots, and a great view of the docking process, enabled the film-makers ... camera array, the team filmed the docking process from the bridge of the lead tugboat. Drones were ... in rare, perfect conditions. This allowed some breathtaking wide-angle shots, and gave a great view ...

   Paul Snell - 28/11/2019 - 16:23

4. Moving forwards with a marketing operations function

   marketing operations excellence look like? While it's widely acknowledged that marketing operations can ...

   Jack Mann - 23/03/2021 - 16:07

5. NEWS: Three in five B2B companies admit implementing MA is ‘difficult’

   the purchase is even made.” Despite the array of challenges marketers face when implementing MA, the benefits ... of the software are widely recognised. Three-quarters of the B2B marketers surveyed said MA was either ‘very’ ...

   Jessica McGreal - 06/05/2015 - 14:29

6. Transformation through messaging and engagement: An interview with Gary Hurry

   a really wide and interesting spread. IRI is a global leader in technology, big data, analytics ...

   David Rowlands - 31/08/2021 - 09:37

7. How to rebrand your company successfully

   comfortable with a big wide range, then there’s nothing wrong with that. We don’t mind where it falls on this. ...

   Kavita Singh - 05/08/2021 - 15:54 - 1 comment

8. News: Hootsuite appoints Tara Ataya as first chief people and diversity officer

   strategies to implement them company-wide. The new role also formalises Hootsuite’s commitment to diversity ... experience and orchestrate diversity strategies to implement them company-wide. The new role also formalises ...

   Kavita Singh - 10/12/2020 - 10:42

9. Awards case study: Find out how Stein IAS helped TM&I deliver a substantial number of MQLs to its sales team

   specialised gear including a hired 360° camera array, the team filmed the docking process from the bridge ... itself. Filming took place in rare, perfect conditions. This allowed some breathtaking wide-angle shots, ...

   Kavita Singh - 13/04/2020 - 14:59

10. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    RE motivational marketing 2.0’s wide-ranging potential. Detailed, immersion exploratories into the brand and its ...

    Sue Mizera - 15/09/2021 - 11:07

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