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  1. DATA FOCUS: Data list shopping

    to double check.” She admits that this might be a long winded way of doing things but argues that: “On ...

    a12admin a12 - 19/08/2005 - 00:00

  2. The long and winding path-to-purchase: Driving B2B revenue growth in the digital age

    Content marketing Customer insight 10 Download this now In this paper, discover how marketers can engage and influence buyers in the right way at the right moments. It’s the surest way to retain control and drive revenue in this challenging environment. B ...

    Pavel Georgiev - 31/10/2016 - 10:41

  3. The long and winding path-to-purchase: Don’t lose your way

    Customer experience Customer insight Every week it seems marketers are bombarded with new – often conflicting –  facts and figures about B2B buyers. From the amount of time they spend researching products online before making a purchase to how far they pr ...

    Alex Gill - 11/10/2016 - 14:44

  4. PROFILE: Martyn Lambert- VP of Marketing EMEA, Avaya

    and is the last person you might accuse of 'macho' marketing.   Long and winding road Like many senior ...

    a12admin a12 - 17/05/2006 - 00:00


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