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1. Perfecting your B2B CX strategy in 2020

   of their organisations, using the CEO to champion a culture of customer obsession. Far too often CX programs wind up being ...

   Yusdi Santoso - 05/02/2020 - 11:59

2. CASE STUDY: ‘Technology inside’ for Castrol Industrial, by Bray Leino

   the world in a diverse range of sectors including car manufacturing, food production, and wind energy. ... Wind Energy is an important business sector for Castrol Industrial and the initial creative roll-out ... focused on Wind. The idea was used on a brochure for key product Optigear Synthetic X 320. The idea ...

   Alex Aspinall - 24/10/2011 - 16:12

3. Volvo Trucks releases paragliding video ad stunt

   low, even when driving uphill and on winding roads, are key elements to success for many of our ...

   Alex Clarke - 29/11/2016 - 12:31

4. The hidden impact of creator personalities on business branding

   these profiles wind up in new technology because creators’ distinct goals, motivations and values drive the kind ...

   Sue Mizera - 25/10/2019 - 14:48

5. Twitter rolls out new 280-character limit to majority of users

   for a long-winded post back in September while discussing the trial version. 140+140! — jack (@jack) November 7, ...

   Alex Clarke - 08/11/2017 - 09:59

6. How in-housing complements 2018’s B2B landscape

   the line can end up being a complicated and long-winded process. There’s always the risk of lack ...

   Catherine Dutton - 11/12/2018 - 12:48

7. Why Twitter's 10,000 character limit is pure genius

   post of 10,000 characters, otherwise nobody is going to 'Read more’. Long winded drivel is still ... long winded drivel. Which reminds me, time to wrap up: The 140-character limit was, as @Jack ...

   David Petherick - 07/01/2016 - 16:37 - 1 comment

8. Agencies flourish despite market uncertainty

   3–4%. Download the B2B Agencies Benchmarking Blog here Agencies find themselves buffeted by twin winds ...

   Paul Snell - 28/02/2018 - 10:26

9. The future of B2B marketing is automated, and that’s a good thing

   our fingers in the air to test the industry’s changing winds as those in other sectors still do. We’ve ...

   Jada Balster - 29/11/2017 - 10:06

10. NEWS: TalkTalk attacks BT in new business marketing campaign

    The transparent life-size cube is filled with flying money (thanks to a wind machine) – the exact amount SMEs ...

    Jessica McGreal - 09/10/2014 - 17:45

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