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B2B brands: a potentially offensive warning and some helpful analogies
a long Saturday afternoon playing against any one them. Wind the clock forward nearly 30 years and, while ...
Brian Macreadie - 07/08/2018 - 09:59
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Why adopt V-Formation principle?
To conserve energy Each bird flies slightly above the bird in front of him, resulting in a reduction of wind ...
Kasia Szymnik - 25/07/2013 - 12:39
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6 essential components of the ultimate B2B blog
readers which way the wind is blowing in your industry, and help them to shape their own responses ...
Steve Kemish - 27/08/2013 - 15:56
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V-formation: Email Marketing – the real truth behind the statistics
a void. Wind forwards to 2013 and taking an average of the campaigns we have run over the past 6 months we ...
Kasia Szymnik - 01/08/2013 - 16:48
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HOW TO: Write effective copy
what they’re looking for. Long-winded posts with nothing but text can turn many visitors away. ...
Jessica McGreal - 29/05/2014 - 10:49
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For B2B Transactions, the Best Word Is "No"
As the conversation is winding down, invite your prospect once again to say no. Let your prospect know ...
Jim Camp - 22/04/2014 - 21:09
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HOW TO: Plan a thought leadership programme
and Wind’s book Decision Making Unit describes specifiers, influencers, end users, buyers and gatekeepers. ...
Alex Aspinall - 11/12/2012 - 16:12
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TECHNOLOGY Q&A: Steve Lamb, technology PR manager, Microsoft
such as snowboarding, wind or kite surfing, diving and horse riding. What is your favourite website? Right now it's ...
a12admin a12 - 06/04/2010 - 00:00
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21 marketing and branding clichés to avoid at all costs
multi-product, multi-multis, then wind yer neck in. You are BoltCo and you make bloody good bolts so be true ...
Alex Clarke - 26/01/2018 - 10:35
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Revolutionising Le Tour de France: Dimension Data digitises cycling
can never predict what’s going to happen. The wind we encountered at the top of Mont Ventoux last week ...
Danielle Howe - 20/07/2016 - 13:08
