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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    men and women, ages 35-55, participated in hour-plus, in-depth interviews via Zoom, in the autumn ... Many belong to cycling clubs, some of which are women-only, as cycling is reportedly a 'macho ... and women’s shapes and sizes (“one of the first cycling brands that is flattering to women’s body shapes; ...

    Sue Mizera - 19/11/2021 - 09:34

  2. Driving growth through CX

    a potential customer’s first experience on the company website, analysing browsing history and tendencies, ...

    James Frampton - 01/11/2021 - 10:02

  3. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    men and women, ages 35-55, participated in hour-plus, in-depth interviews via Zoom, in the autumn ... Many belong to cycling clubs, some of which are women-only, as cycling is reportedly a 'macho ... and women’s shapes and sizes (“one of the first cycling brands that is flattering to women’s body shapes; ...

    Sue Mizera - 15/09/2021 - 11:07

  4. Top 7 B2B inclusion and diversity campaigns and initiatives

    The UK tech sector suffers from significant gender inequality with only 17% of women holding roles ... in the tech field. The 'Doing it Anyway' (featured in above image) campaign shows various women ... was to encourage young women to consider a career path in technology and combat the bias that exists within ...

    Kavita Singh - 25/08/2021 - 11:11

  5. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    men and women on the front line against coronavirus, cancers, genetic diseases and more.  In order ... and celebrating the impact and achievements of the bold men and women on the front line against coronavirus, ... the impact and achievements of the bold men and women on the front line against coronavirus, cancers, genetic ...

    David Rowlands - 02/06/2021 - 10:06

  6. Here were some key diversity themes we discussed at Ignite USA

    I'm an ally for gender equality and our Women's Network and many others. And so that has really ... in 2020, the women said that most marketers understood the need for DEI, but weren’t sure how to put ...

    Kavita Singh - 17/06/2021 - 09:56

  7. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    and opportunities.  Women in Tech Leadership Exchange: https://www.nutanix.com/cxo/programs/women-in-tech Evaluating ...

    Kavita Singh - 02/06/2021 - 11:31

  8. What you missed at B2B Marketing Ignite USA 2021

    the way.” The women also broke down tokenism, appropriation, talent brand and how B2C has handled diversity ...

    David Rowlands - 07/06/2021 - 12:09

  9. Overcoming the growing mental health crisis in marketing

    not be anywhere close to where I am today without the smart, talented women who were my mentors along the way. ... not be anywhere close to where I am today without the smart, talented women who were my mentors along the way ...

    Paige O'Neill - 02/06/2021 - 14:04

  10. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    lockdown. This disproportionately affected women (50%) and younger workers – three quarters (74%) of whom ...

    Iain Halpin - 01/06/2021 - 14:07

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