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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    and Benefits, Best Culture, Best for Women and Best for Diversity based on employee feedback at Comparably. ...

    David Rowlands - 20/01/2022 - 14:46

  2. Five ways AI impacts demand generation

    into customer details such as purchase history and browsing behaviour. This not only gives marketers intuitive ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    that society and certain cultures have on the role of women. Lifting the lid on how we tackle diversity, equity ...

    David Rowlands - 12/01/2022 - 14:12

  4. News: Mitie has announced the appointment of its new CMO, Maria Winn

    as a mechanical engineer at Ford Motor Company, Maria is a strong advocate for women in STEM careers, ...

    David Rowlands - 09/12/2021 - 12:33

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    men and women, ages 35-55, participated in hour-plus, in-depth interviews via Zoom, in the autumn ... Many belong to cycling clubs, some of which are women-only, as cycling is reportedly a 'macho ... and women’s shapes and sizes (“one of the first cycling brands that is flattering to women’s body shapes; ...

    Sue Mizera - 19/11/2021 - 09:34

  6. Driving growth through CX

    a potential customer’s first experience on the company website, analysing browsing history and tendencies, ...

    James Frampton - 01/11/2021 - 10:02

  7. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    men and women, ages 35-55, participated in hour-plus, in-depth interviews via Zoom, in the autumn ... Many belong to cycling clubs, some of which are women-only, as cycling is reportedly a 'macho ... and women’s shapes and sizes (“one of the first cycling brands that is flattering to women’s body shapes; ...

    Sue Mizera - 15/09/2021 - 11:07

  8. Top 7 B2B inclusion and diversity campaigns and initiatives

    The UK tech sector suffers from significant gender inequality with only 17% of women holding roles ... in the tech field. The 'Doing it Anyway' (featured in above image) campaign shows various women ... was to encourage young women to consider a career path in technology and combat the bias that exists within ...

    Kavita Singh - 25/08/2021 - 11:11

  9. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    men and women on the front line against coronavirus, cancers, genetic diseases and more.  In order ... and celebrating the impact and achievements of the bold men and women on the front line against coronavirus, ... the impact and achievements of the bold men and women on the front line against coronavirus, cancers, genetic ...

    David Rowlands - 02/06/2021 - 10:06

  10. Here were some key diversity themes we discussed at Ignite USA

    I'm an ally for gender equality and our Women's Network and many others. And so that has really ... in 2020, the women said that most marketers understood the need for DEI, but weren’t sure how to put ...

    Kavita Singh - 17/06/2021 - 09:56

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