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  1. SAP and Karlie Kloss announce partnership to encourage young women into STEAM

    Data SAP has teamed up with supermodel Karlie Kloss to encourage more young women to pursue ... to STEAM opportunities for young women, bridge the technical skills gap and support the next generation ... to strengthen its commitment to building digital skills and moving women forward — two core, purpose-focused ...

    Rebecca Ley - 23/07/2019 - 16:30

  2. CUSTOMER INSIGHT NEWS: Men act while women click

    news/archive/customer-insight-news-men-act-while-women-click Women spend more time browsing where as men jump right in and buy. This is not an analysis ... interact with online adverts. According to B2B advertising network Bizo, women deliver a 23 per cent higher ... or making a purchase) 53 per cent more than women. Results also showed those working in publishing, ...

    a12admin a12 - 10/09/2010 - 00:00

  3. How to track and measure success when conversions have crash during Covid-19

    this period, you will still have relevant users browsing your site and products. Creating content which taps ...

    Rebecca Shaw - 29/06/2020 - 11:14

  4. How to create a controversial email marketing campaign

    explained through an example. Here is an ad run by the group UN Women on the topic of equal gender rights. ... The lesson here is that the UN Women group wasn’t seen as some kind of shock pimp trying anything to get ...

    Sam Bocetta - 08/06/2020 - 13:15

  5. Mastercard to sponsor Olympique Lyonnais women's football team in 3 year deal

    women’s football team Olympique Lyonnais. The move aims to show the brand’s commitment to women’s football ... in women’s football, as a professional and influential sport, we have an opportunity to directly impact ... the lives of athletes and help build sustainable programs to which girls and women around the world can ...

    Molly Raycraft - 22/05/2019 - 11:52 - 1 comment

  6. 3 ways to create an Olympic-winning team culture

    for success. Molly Raycraft reports.  When the GB women’s hockey team stepped onto the podium at the Rio ... for your  marketing team. Gold for Great Britain in Women's Hockey 1. Have a joint team vision  During ... reports. When the GB women’s hockey team stepped onto the podium at the Rio Olympics in 2016, they had ...

    Kavita Singh - 20/09/2019 - 16:36

  7. Infographic: Women in tech 2019

    as a male-dominated industry. So we've put together this handy infographic to shine a light on the women going ... above and beyond According to a report by PwC, only 5% of women in technology are in leadership roles. ...

    Molly Raycraft - 20/03/2019 - 16:39

  8. Tips for preparing your first digital-only event

    they were looking for, so before browsing platforms, decide what the event looks like on paper so you can ...

    Kavita Singh - 11/05/2020 - 11:52

  9. The women in tech nominations

    for the her top women in tech article. We’re going to let you into a secret. We’ve been busy for the past ... the B2B public, and we were pleasantly surprised. We were inundated with a plethora of skilled women going ... director UKI at Trend Micro Molly Raycraft unveils who has been nominated for the her top women in tech ...

    Molly Raycraft - 18/02/2019 - 16:09

  10. B2B Marketing's Best Bits of 2019

    of our most popular content from the past year. Most popular infographic: B2B Marketing's Top Women ... this handy infographic to shine a light on the women going above and beyond. Our top performing webinar:  How ...

    susanna.hewitt_... - 03/01/2020 - 12:22


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