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  1. Awards case study: How building an ABM programme that has $12m in revenue and $132m of pipeline won Gemma Davies the B2B marketer of the year award

    with a group of other business women to teach, mentor and empower women-owned start-ups in the area.  She’s ... a regular presenter, guest panellist, and Women In Marketing board advisor. In March 2019, Gemma was also ... Number 3 in B2B Marketing’s top 20 women making the biggest impact in technology. About Gemma Davies ...

    Paul Snell - 28/11/2019 - 10:59

  2. Adobe Stock introduces images of female football professionals in response to poor diversity in ads

    Adobe’s Diversity in Advertising report found women’s sport receives less than 10% of sports coverage. ... international, Georgie Hodge, head of women’s football at Base Soccer Agency, Kait Borsay, news and sports ... to matech marketing spend of the Men’s World Cup for women’s football. While Mastercard signed a three-year ...

    Molly Raycraft - 26/06/2019 - 14:27

  3. How to develop your martech leadership

    highly commended for ‘Best Leader in Marketing’ by the prestigious Global Women in Marketing Awards 2019. ...

    Kavita Singh - 12/02/2020 - 09:45

  4. 3 steps to making your marketing team more unified

    Prioritising gender balance Men and women have different skill sets, including diversity in opinions ...

    Kavita Singh - 10/12/2019 - 14:04

  5. What can be done about B2B marketing's growing gender pay gap?

    Notwithstanding the fact that more female marketers complete the survey (the split is around two-thirds women ... to encourage women to progress to senior positions, therefore reducing the pay gap. Just two of the options ... – flexible/part-time working and representation of women in senior positions – are offered by more than half ...

    Paul Snell - 03/09/2019 - 11:48

  6. 4 ways B2B marketers can help close the gender ‘say’ gap

    a quiet revolution – women outnumber men in high-status professions and at university – but we still ... bigger issue: The 'gender say gap' – the absence of women’s voices, ideas and insights ... the world has finally noticed that the female experts are missing. Women feature in just a quarter ...

    Claire Mason - 31/07/2018 - 16:26

  7. Helen Richardson-Walsh

    experienced members of the GB women’s team. Having started her international career in 1999 at the age of 16, ... a central role in propelling the women’s game to victory on the world stage in Rio 2016. As she stepped ...

    Richard Buxton - 17/05/2019 - 10:16

  8. This is how much landing page load times are affecting your lead generation

    and given the browsing experience is often poor – even in developed countries. In a recent study ... your browsing experience. The impact of other campaign variables is less understood, and our ...

    Pete Morgan - 25/09/2019 - 16:36

  9. Q&A: Antonia Wade, head of global marketing at Thomson Reuters, on smashing the glass ceiling and making it to the top

    Antonia Wade is now head of global marketing at Thomson Reuters. She shares her advice for women wanting ... company for you. Marketing tends to attract a lot of women and is a very sought after skill, so you have ... to engage customers and buyers What’s your advice on women wanting to fast track themselves up the ladder? ...

    Paul Snell - 29/05/2018 - 11:43

  10. INTERNATIONAL WOMEN’S DAY: Breaking barriers

    stopping women from progressing their careers in marketing 24092 ... knowledgebank/professional-development/features/international-women’s-day-breaking-barriers Being a female marketer in a male-dominated industry can be difficult. Maxine-Laurie Marshall ... sought advice from female leaders about dealing with the most common barriers stopping women from ...

    Jessica McGreal - 05/03/2014 - 17:04


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