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  1. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    Customer experience Customer insight General B2B marketing Master- CX Customer success CX CX ... to a lack of human contact in the sales process, according to HubSpot’s recent report Hybrid Customer ... said that, as B2B customers, they had resorted to complaining on social media or review sites about ...

    David Rowlands - 20/10/2021 - 11:33

  2. Kate Owen on how multifaceted ABM can be applied across higher education

    General B2B marketing Master- Data Strategy, Insight & Intelligence Leaders Customer success ... customers and our customerscustomers has to be the main objective,” Kate maintains. “Leveraging one-to-one ... on are as follows: digital marketing (research and sector/customer insights); process and technology; ...

    David Rowlands - 19/10/2021 - 16:26

  3. Thinking of starting a B2B podcast? Ask these three questions first

    customers probably want to hear from their peers and/or heroes rather than a vendor, so why not interview ...

    David McGuire - 20/10/2021 - 09:34

  4. Marketing automation implementation- where to begin?

    plan in hand, you can now create the lists, custom fields, and tags you need before you import your ... a customer from initial contact right through to sale is to integrate your CRM with your marketing software. ... the full lifecycle of their leads. In other cases, a CRM integration must be custom built. So, ...

    Tom Ryan - 14/10/2021 - 15:23

  5. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    regions to reach a greater volume of customers. In addition, Hubilo will increase overall employee count ... and with their customers and partners. Hubilo provides pan-European teams with the perfect platform to foster fruitful ...

    David Rowlands - 13/10/2021 - 11:51

  6. Agile marketing can be your enabler of opportunity

    to rapidly design, test and evaluate solutions that deliver more value to the customer and the bottom line. ... Agile is strategically focused on the needs of customers. The better we are at monitoring our external ... initiatives to deliver real improvements in customer value as quickly as possible. Some people may have heard ...

    Steven Cozens - 12/10/2021 - 10:45

  7. Five top tips to stop your content from being boring

    prospects and providing your customers with value add. But it’s also pretty difficult to constantly come up ... customers, for example, to discover their views on a subject or find out how their business is tackling ... a certain challenge facing many of your customers in that sector. Use a tool like SurveyMonkey or simply add ...

    Kerrie Malone - 08/10/2021 - 16:41

  8. How neuroscience affects CX in B2B marketing

    Customer experience Professional development Master- CX Performance management Customer success CX ... optimal customer experiences. What is neuroscience in marketing? There are many tools and techniques ... for marketers to better understand their customers and market. Some of the obvious ones, such as surveys ...

    Lucy Gillman - 05/10/2021 - 10:24

  9. 5 things you need to know about the future of CX

    Customer experience Customer insight Master- CX Customer success It’s a unique moment to take ... thrived amid disruption revealed customer experience (CX) as a key driver to success and signals the road ... to our customers,” says Will Beckett, founder of infamous steak restaurant chain Hawksmoor, who recalls ...

    David Rowlands - 04/10/2021 - 15:35

  10. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    shift in how business brands reach customers and prospects whilst simultaneously creating a tsunami ... media spend and a higher quality of leads and customer interaction. Longer-term, we’ve found it results ... of a customer’s time during their entire B2B buying journey. More decisions are being made digitally, and, ...

    Lucy Gillman - 07/10/2021 - 17:32


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