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1. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

   to cut through the noise with a wonderfully creative campaign. And who better to help them than ...

   David Rowlands - 27/02/2023 - 15:13

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   should I buy? The sales force could reasonably ask, which one should I sell? Second collaboration: What’s ...

   Sue Mizera - 09/03/2023 - 11:16

3. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

   in full in an Ivy League university business school case. Case study 2: A sell-off/sell-back delivers ...

   Sue Mizera - 27/02/2023 - 15:39

4. A new year, a new set of priorities: Tackling your 2023 budget

   What are you selling? How competitive is your offer compared to the competition? Where can people buy ... and memorable? If you needed what you sell, would you buy what you’re selling or would the offer from one ...

   Oliver Budworth - 25/01/2023 - 14:36

5. Revenue operations manager

   capable of effectively presenting ideas and selling concepts and tactics, excellent writer, proven ability ...

   Jennie Barrick - 12/01/2023 - 15:20

6. Live reaction: Can ChatGPT write your B2B copy?

   it's time to embrace your inner rebel and think outside the box...” I wonder if the fact it’s resorting ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

7. Leaders Roundtable Batten down the hatches

   That means marketers may have to focus more and more customer renewal and cross-sell/upsell. That, in turn ... direction, opportunities and strategy – far more than they had been in the past. And that’s wonderful from ... opportunities and strategy – far more than they had been in the past. And that’s wonderful from the point ...

   scotty - 16/11/2022 - 10:21

8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   easier for them, on their own, to come to your side and support? If you wonder about our mixing 4C BCE ...

   Sue Mizera - 15/12/2022 - 08:40

9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   wondering, Why even remotely put my career on the line again, no matter how brilliant the idea? You ask ... present wonderful opportunities to draw out what’s really on management’s minds at the same time ...

   Sue Mizera - 08/12/2022 - 10:09

10. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    units that face brands selling to corporates. In other words, this is the most B2C end of a very rich ...

    Joel Harrison - 15/12/2022 - 14:06

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