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  1. The importance of brand personality in B2B – and how to find yours

    in their use. Vanilla ice cream, a golf game, an old BMW and a wild stallion were the startling and totally ...

    Sue Mizera - 25/08/2022 - 14:16

  2. News: Sage celebrates UK small businesses with the first B2B ad campaign on TikTok #BOSSIT2021

    to win a £5,000 home workspace. Some of the TikTok creators included: Illustrator @evamalleyart Ice cream ... Some of the TikTok creators include: Illustrator  @evamalleyart Ice cream brand  @bubba_ice Small ...

    Kavita Singh - 08/02/2021 - 16:54

  3. 7 inbound marketing tools in B2B marketing you should be using in 2021

    said in a review: “SEMRush is the cream of the crop in terms of comprehensive search engine data. ...

    Kavita Singh - 15/07/2021 - 11:29

  4. Marketing automation reasons to take it into account

    e-mails alluding to various products to determine which is more successful: a lipstick, a wrinkle cream ...

    John Davidson - 25/08/2014 - 08:42

  5. Awards 2015 case study: Best public relations campaign – O2 Business

    of ice cream vans, a small business 'digital makeover' and a radical brand repositioning ... an ice cream van fleet helped O2 radically reposition their brand and win PR Campaign of the year. O2 ... chose a fleet of ice cream vans and a small business 'digital makeover' to create an inspiring ...

    Maxine Marshall - 17/11/2015 - 17:49

  6. Facebook serves up ice-cream treats for summer campaign

    Social 29538 news/archive/facebook-serves-ice-cream-treats-summer-campaign Facebook has launched ... This was followed up with an ice-cream van tour of 22 agencies in London, as well as agencies in France, Poland ... and Germany. Agency employees were treated to free ice-cream as well as a booklet containing the campaign ...

    Jason Taylor - 15/07/2014 - 10:24

  7. Let's talk ice cream- Brand attachment vs brand loyalty

    blog/posts/2015/10/07/lets-talk-ice-cream-brand-attachment-vs-brand-loyalty Heidi Myers, head of marketing and communications, EMEA at Meltwater, highlights the power ... about it in a way that everyone can relate to – ice cream. If you’re an ice cream lover, you probably ... Let’s make it real again for you… if you’re heavily attached to Ben & Jerry’s ice cream it leads ...

    Heidi Myers - 07/10/2015 - 09:40

  8. The hidden impact of creator personalities on business branding

    cream', 'a golf game', 'an older BMW', and a 'wild stallion'.  The creators ... ice cream  (plain and simple);  Succeeders provided the golf game  (striving for control);  Reformers ...

    Sue Mizera - 25/10/2019 - 14:48

  9. Is B2B Marketing Boring?

    and Jerry’s and Starbucks have realised in the consumer world, there is space for vanilla ice cream and filter ... coffee. But wouldn’t you rather tuck into a bowl of cookies and cream followed by a grande triple shot ...

    Gareth Case - 26/04/2013 - 12:52

  10. Ignite 2017 best bits and presentations

    there was raspberry mojito ice cream, a candy floss maker and G&T flavoured sorbet (I know, incredible, right?), ...

    Jason Taylor - 28/06/2017 - 11:53


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