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1. Ignite 2017 best bits and presentations

   there was raspberry mojito ice cream, a candy floss maker and G&T flavoured sorbet (I know, incredible, right?), ...

   Jason Taylor - 28/06/2017 - 11:53

2. CASE STUDY: Base One's viral campaign for Rackspace

   grey hair, baldness, wrinkles and various outrageous accessories to mimic the effect of age. 12523 ... grey hair, baldness, wrinkles and various outrageous accessories to mimic the effect of age. Ridiculous ...

   a12admin a12 - 26/04/2009 - 00:00

3. 3 easy ways to grow your sales for free (Hint: None involve social media...)

   that help women stay thin, or the best ways to get rid of wrinkles. This sort of informative content ...

   Joel House - 18/03/2015 - 04:33

4. HOW TO: Put your website in order for the new ASA regulations

   status updates like, ‘This cream will change your life!’ – which makes an unsubstantiated claim –, why ... regulations. For example, it’s ok to keep a comment up along the lines of ‘This is the best body cream I’ve ... ‘This body cream helps you to lose a stone in a week’ – i.e. making a claim that can’t be substantiated ...

   Paola Bonfanti - 05/04/2011 - 15:32

5. The Next Big Role in Marketing – The Content Marketing Manager

   your ‘content’? Imagine them as an ice-cream man. You approach their van and what you get is vanilla, ... or a member of your team the chance to show you the value? Now, go and get yourself an ice cream from the new ...

   Gareth Case - 01/02/2013 - 10:49

6. It’s time you learnt how to speak consumer

   nervously and self-consciously at the open neck of his wrinkled business shirt. “But I think they like that. ...

   Jon Silk - 13/05/2015 - 11:21

7. First-party data is treasure: Don’t waste it

   to connect with them. An ice cream brand found that people were surprisingly more likely to be talking ... on social media about eating ice cream on days when it was raining, as opposed to days when it was sunny. ...

   Joel Windels - 04/03/2016 - 15:07

8. Awards 2015 case study: PR agency of the year – The Right Agency

   an ice cream van fleet and a small business digital makeover helped O2 win PR Campaign of the year ...

   Jessica McGreal - 18/11/2015 - 07:56

9. BRANDING NEWS: Future Ad Labs launches PlayCaptcha

   for Heinz invites visitors to pour a virtual bottle of Salad Cream onto a sandwich. For Reckitt Benckiser, ...

   Jason Taylor - 11/10/2013 - 16:08

10. Awards 2015 case study: PR agency of the year – 3 Monkeys Communications

    relations campaign – O2 Business How an ice cream van fleet and a small business digital makeover helped O2 ...

    Jessica McGreal - 17/11/2015 - 01:04

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