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1. What makes a great video in B2B marketing?

   be experimenting more – it’s a new medium for B2B and we need to push the boundaries. Q: Who's cream ...

   Jess Pike - 10/02/2017 - 15:47 - 1 comment

2. Ben & Jerry's email marketing bluff: The calm after the storm in a teacup?

   communication altogether, the ice-cream giant had simply switched off its monthly newsletter to UK fans ...

   Andy Taylor - 26/07/2010 - 00:00

3. CASE STUDY: Sweet success for I Need Links' 'Doughnuts Direct' campaign

   frozen yoghurt brand, Yogberries. The result was theI Need Links ice-cream van. The van has already been ...

   Jessica McGreal - 22/05/2013 - 16:50

4. Why attend?

   Director, Cream Senior Account Manager, CRM Technologies Chairman, CXM General Manager, CXM Director, Cyance ...

   Jackie Nansamba... - 22/03/2016 - 20:14

5. INTERNATIONAL MARKETING: Swapping backpacks for briefcases

   The word 'tourism' naturally conjures up images of beaches and ice creams ... naturally conjures up images of beaches and ice creams, not boardrooms and briefcases. In fact until now, ...

   a12admin a12 - 30/08/2007 - 00:00

6. BEST PRACTICE: Procurement – Revenge of the nerd?

   you have a procurement person there right from the beginning it irons out all of the wrinkles that you ...

   a12admin a12 - 25/05/2005 - 00:00

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