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  1. Five ways AI impacts demand generation

    into customer details such as purchase history and browsing behaviour. This not only gives marketers intuitive ... It’s also important to analyse conversation history to find out more about your target audience. You ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    It saves your entire communication history with the customer as it connects with your email and enterprise ...

    Richard Conn - 07/01/2022 - 12:30

  3. Why SMBs are looking for guidance and support from B2SB marketers

    as they prepare for their ‘what’s next’ in 2022 and beyond. Probably more than at any point in history, SMBs know ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. How to approach your ABX strategy

    work with sales to get the context or history of the account? Engagement: How much time is your target ...

    David Rowlands - 10/11/2021 - 10:57

  5. Driving growth through CX

    points of a customer’s journey to truly build a rich history that enables them to predict future buying ... a potential customer’s first experience on the company website, analysing browsing history and tendencies, ... correspondence history including any emails, texts, live chats, and simply anything and everything that customers ...

    James Frampton - 01/11/2021 - 10:02

  6. 5 things you need to know about the future of CX

    stock of the most innovative period in marketing’s history. Adobe’s research into why some companies ... moment to take stock of the most innovative period in marketing’s history. Adobe’s research into why some ...

    David Rowlands - 04/10/2021 - 15:35

  7. Five questions to help pinpoint your brand identity

    of an entire corporation, likely with years of complex history, story nuances and leadership changes- ...

    Charlotte Hartley - 23/09/2021 - 11:08

  8. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    into account customers’ past actions, history, behaviour, interests, challenges and needs, blends this together ...

    David Rowlands - 28/09/2021 - 13:42

  9. News: Gravity Global receives major investment from private equity fund to continue international expansion

    Capital marks a significant milestone in Gravity’s history,” Mark said. “It will enable us to accelerate ...

    David Rowlands - 09/09/2021 - 15:08

  10. News: Seismic surpasses $200M in annual revenue run rate

    quarter in company history. In addition, Seismic has also grown active users 45% over the prior year ... in company history. In addition, Seismic has also grown active users 45% over the prior year period, along ...

    Kavita Singh - 12/08/2021 - 14:39

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