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  1. Education, consistency and patience: The keys to retaining your customers

    constantly. Moreover, Clark writes, there is something to be said for doing the same thing—the boring or hard ...

    Rebecca Grimes - 06/06/2022 - 10:22

  2. 16 essential quality checks for your B2B content

    you can use for your own content review process. The problem with writing – at least, if you’re ... more simply, “Will it work?” But meeting the brief – and writing something that works – takes a whole ... and meets them where they are. It makes people take action. Over the last few years, our writing team has ...

    David McGuire - 25/03/2022 - 09:33

  3. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    who write for B2B Marketing,” Andrew quips. “By acting in this way, we felt like we would be able ...

    David Rowlands - 05/05/2022 - 09:00

  4. How to effectively market B2B SaaS: Eight practices for a successful marketing strategy

    product to the competition. The review sites that might write these comparisons are a great resource ... for buyers, but you don’t control what they write about you. By writing the reviews yourself, you can point ...

    Richard Conn - 28/02/2022 - 09:43

  5. Funny is as funny does: Steve Mudd on humorising your B2B brand

    in doing that: how do you convince people that funny is okay? How do you get people to write or think ...

    David Rowlands - 07/04/2022 - 14:51

  6. How to design more accessible emails

    Steer away from writing large paragraphs of text. If the email looks too cluttered, then try separating ...

    Elliot Ross - 12/04/2022 - 10:53

  7. Four steps to selecting the right companies to target with ABM

    geography and revenue. I could write a book on how to choose your ICP, but some simple questions you could ...

    Feroze Engineer - 13/04/2022 - 08:36

  8. It’s time to be your ‘authentic self’ at work

    and the next I’m writing a press release or working on the brand. It’s a creative job- one that connects you ...

    Laurel Wolfe - 15/03/2022 - 13:42

  9. News: Radix Communications employees take over the company

    of its kind, writing marketing content for technology companies worldwide. Directors Sophie Reynolds ...

    David Rowlands - 11/01/2022 - 16:43

  10. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    Communications’ creative director, David McGuire, about tips and tricks that can help you to write great content ... Accuracy: needless to say, good writing cannot be full of errors or mistakes, whether that be spelling, ... dealing with complex subjects within B2B. Authority: B2B content usually involves writing about a job ...

    Lucy Gillman - 01/10/2021 - 14:20


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