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1. Barbara Stewart on nailing your CX in 2022

   as to where the customer was. We’d write briefs, do ads, but we’d never talk about the people,” she explains. ...

   David Rowlands - 18/01/2022 - 08:48

2. What’s the difference between content aggregation versus content curation and content writing?

   content aggregation, curation and writing with our very own Propolis Hive ambassador for Brand and Content ... further creates trust is when that content is purely yours. There is content writing ... additional original commentary. And then there is content writing, which is just that – it’s where you gather ...

   Kavita Singh - 22/07/2021 - 10:42

3. Subject Lines That Get Emails Opened

   email subject lines. How to write subject lines that drive open rates The subject line is the first ...

   Jack Mann - 23/09/2021 - 16:58

4. How to write a B2B marketing email that works

   copywriting training delegates is what tips and secrets I have for writing effective marketing emails. After ... there are four key principles I try to stick to when writing emails during my day job at Radix Communications. ... They seem to work well for our clients – and for our own marketing emails, too. Remember you’re writing ...

   David McGuire - 21/07/2021 - 15:37

5. 11 words to delete from your B2B copy

   was no doubt as painful for you to read as it was for me to write.  The point is right, of course: there’s ... when you’re writing for a niche audience, you do need to speak their language. So, yes, some jargon ...

   David McGuire - 18/11/2021 - 16:34

6. What’s in store for B2B marketing in 2022?

   As I write this my son who was due home for Christmas has just tested Covid positive. So like many families, ... a surge. We've already seen content writing being used for some time for marketing teams, bloggers, ...

   David Rowlands - 07/01/2022 - 15:27

7. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

   thing straight: writing engaging marketing content is never easy. And that goes double in B2B, where you ... human.   Even for an experienced B2B copywriter, it’s a tall order. (People seem to think that writing ... talk. They won’t make the writing process easy, but they might make it a little less hard. Tip 1: Set ...

   David McGuire - 25/06/2021 - 14:58

8. Six B2B industries that should be leveraging marketing automation

   excited about marketing automation within their company. There’s so much potential. I could write ...

   Tom Ryan - 14/12/2021 - 08:58

9. Is this the end of the B2B whitepaper?

   that goes into researching and writing a good whitepaper, it’s worth considering. *My colleague, senior ... into the figures. I started close to home. At Radix, we write content – including whitepapers – for around 60-80 B2B ... into researching and writing a good whitepaper, it’s worth considering. * My colleague, senior copywriter John ...

   Kavita Singh - 18/08/2021 - 17:25

10. 7 lessons for mastering content marketing

    monotonous. Your content should be informative and creative.  Write for your audience. Focus on what they want ...

    Jack Mann - 18/08/2021 - 10:19

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