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  1. Everything you need to know to create a high-converting B2B product page design

    too much information on your product page. When you’re writing copy and describing features ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  2. The big lie of thought leadership in B2B

    good audience intelligence. You need to make sure that you're writing about something that your ...

    Philip Trippenbach - 07/12/2021 - 09:12

  3. Four game-changing insights driving customer acquisition in a digital world

    to write good connection messages that get accepted. Be generous with likes and comments so people are more ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  4. Execution and campaigns

    You Can Do Right Now To Improve Your B2B Writing David McGuire, B2B Marketing Copywriting Expert ...

    scotty - 21/06/2021 - 15:39

  5. How to create a more cohesive content strategy

    they should be asking these questions before  writing anything. Who is reading it? What is the purpose of it? ... before actually writing something. Scott says: “Content should have a brief so marketers can answer ... ‘what’s the content?’, ‘what’s its purpose’ and ‘what are we measuring here?’ You should write the brief ...

    Kavita Singh - 21/04/2021 - 11:46

  6. Five top tips to stop your content from being boring

    interested in what your business has to say. So what are you waiting for? It’s time to get writing! Want ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  7. 3 easy ways to help your B2B content cut through the noise

    marketers have diverted budgets into writing, creative, videography and design – making all sorts of new ... by being that little bit clearer about who you’re writing for. The trick is to zoom in one or two steps ... further than your competition. So if they’re writing about how a technology or approach is used ...

    David McGuire - 21/04/2021 - 14:52

  8. Are the 2020s the Decade of the Great B2B Rebranding?

    rebranding debate in the first place.) Similarly, in Effectiveness In Context, Binet and Field write on brand ...

    Sue Mizera - 01/12/2021 - 10:47

  9. Can marketing automation support employee wellbeing?

    but here’s the manual workload this results in for the staff member accountable: Write 3 x email variations ... The process will become: Write 3 x email variations Set up automated journey with rules for who receives which ...

    Tom Ryan - 10/08/2021 - 17:05

  10. Write like a professional copywriter (with none of the effort)

    how quickly a few simple tips can make a real difference to the effectiveness of someone’s writing ... on anything you might write. And I wondered – if I jotted a few of those principles down, would that enable ... writing ebooks and blogs? There’s only one way to find out. So here are seven tricks most copywriters ...

    David McGuire - 21/12/2020 - 13:41


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