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  1. Marketing automation implementation- where to begin?

    is to write documented plan that outlines: What is required from your development or IT team? Think domain ...

    Tom Ryan - 14/10/2021 - 15:23

  2. What is a customer data platform and how does it fit into B2B?

    programmes, and whether those are gaps the CDP is going to fill.” If the real problem is that you can’t write ... enough content, the CDP isn’t going to write content for you. If the problem is that you don’t have ...

    David Rowlands - 08/06/2021 - 10:06

  3. The 4 pillars of being a thought leader

    on social media, what types of outlets tend to ask you to speak, who publishes your writing and what types ... Ashley says: “So, if you're not out there sharing, if you're not writing, if you're ...

    Kavita Singh - 23/06/2021 - 10:13

  4. How to use humour in your B2B content (and how not to)

    to provoke engagement. People will share it, too – when I was writing about forklift trucks, I lost count ...

    David McGuire - 20/09/2021 - 11:07

  5. Thinking of starting a B2B podcast? Ask these three questions first

    to be known as an authority on certain subjects (B2B content writing, in our case). And third, it has ...

    David McGuire - 20/10/2021 - 09:34

  6. Marketing operations is not martech and what is martech anyway?!

    Marketing technology As I write this (well ok, not literally as I write, my multi-tasking skills ... our marketing operations hive here! As I write this (well ok, not literally as I write, my ...

    Simon Daniels - 22/03/2021 - 10:26

  7. The storytelling system behind good content marketing

    General B2B marketing 4 Download this now Read this guide to learn the most effective way to write ... – was the smart way to survive. Read this guide to learn: The most effective way to write content. Why your story ... straightforward Read this guide to learn the most effective way to write content Lesniak Swann ...

    Jack Mann - 07/12/2020 - 14:17

  8. It’s easy to judge, right?

    "Being a judge is a privilege and humbling." Charlotte: "Try and stand out in the way you write ...

    Matt Garisch - 15/09/2021 - 09:41

  9. Don’t forget about your mental health: 5 tips to reducing stress this year

    takeaways. Take it one step at a time Writing lists down feels infinitely more productive than just letting ... and then take it?” One tip to figuring this out is to write down your list on the left side of a sheet of paper ... and then on the right side, write down the impact of accomplishing each task. Take breaks frequently You may think ...

    Kavita Singh - 29/01/2021 - 11:46

  10. How to make good content that will improve your SEO

    their experiences and write up articles for your news pages. Any way you think of to tap into your customer base ...

    Charlotte Hartley - 24/08/2021 - 14:56


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