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  1. Just what is a fronted adverbial – and what can it do for your B2B copy?

    of the materials handling industry. And quickly, I picked up a writing trick I called the “John Knowles ... in context (though “often” is more conversational). “Increasingly” is helpful when you’re writing about B2B ... that way. One, as we’ve pointed out, is that everyone else is writing very much the same thing. Before ...

    David McGuire - 23/02/2021 - 10:41

  2. How to get your ABM content right first time

    writing successful tech ABM campaigns for the likes of BlackBerry, Dell, and Tata Consultancy Services. ... research in your content The importance of tuning your writing to the prospect The right time to get ...

    Jack Mann - 02/12/2020 - 10:24

  3. 3 things every B2B copywriter should know when they're writing for digital

    overwhelming. From SEO to meta-tags, it can feel as though writing for digital is more of a science than an art- ... Well, when you’re writing for digital, here are three things you need to know: 1. Your audience ... or images. This means that copywriters need to write ‘skimmable’ copy, to ensure that the key messages ...

    Kerrie Malone - 18/08/2020 - 15:43

  4. Why your B2B cold email isn’t converting: problems and solutions

    it perfectly, avoid writing to them. A dev hardly needs an email marketing automation platform. Your email gets ... As customers ourselves, we want to know there’s a person writing to us with a great offer, not a robot from ... a brand.  Here’s what you can do. In the from field write your real name or combine it with your company’s ...

    Helen Holovach - 16/12/2020 - 16:19

  5. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    do to improve your writing by David McGuire David  gave a great presentation on some quick tips ... to make your B2B content infinitely better. He outlined: Read it out loud. Write to one person (not ... a persona). Simple sentences, specific words. Measure your readability. Use the five second rule. Write ...

    Kavita Singh - 09/07/2021 - 16:53

  6. News: BPA calls on advertisers to help protect data for publishers

    to help write an open letter to the advertising industry, which was signed and published in June 2020. ...

    Kavita Singh - 14/01/2021 - 16:32

  7. B2B copywriting: Is “human” the best we can do?

    content aimed higher. Here’s a fun game. Open up your brand’s tone of voice or writing style guidelines, ... every B2B brand writing guide stipulates humanity, or that nobody in the industry seems to notice what ... if they try to write clear, direct content. After all, if you've worked to become a world-class expert ...

    David McGuire - 24/08/2020 - 13:44

  8. 7 tips to overcome B2B marketing barriers

    activities like coursework writing service, to focus on more important things. Scaling efficiency ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  9. Big Ideas Machine

    and Inbound Marketing. The result? The clout that great content and writing delivers, coupled ...

    Jack Mann - 10/12/2020 - 13:42

  10. Here are some customer advocacy marketing strategies that actually work

    customers happy and even to encourage them to write reviews online for a small reward. Make great ...

    Mercè Cozens - 01/06/2021 - 16:19


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