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1. Gravity London buys ‘digital-as-a-service’ Nurture to maintain global trajectory

   game of expansion by CEO Mark Lethbridge, writes Joel Harrison Gravity London execs Sean Feast, Mark ...

   Joel Harrison - 30/11/2020 - 17:19

2. The clear case for simpler B2B content

   is difficult and time-consuming to read. Writing clearly about complex subjects is hard, and convincing ... tell me they’d love to simplify their writing, but they can’t. They’re accused of “dumbing down” ... in their own right. And if the argument stays a subjective one about which writing style you prefer, nothing ...

   David McGuire - 20/01/2020 - 15:34

3. ABM in a brave new world: An interview with Rossa Shanks

   It’s an exciting nut to crack. We hear you’re writing a new book dedicated to ABM. Can you tell us ... in the space. So, I thought there would be value both in writing a book from the perspective of an ABM ... practitioner and writing something that goes beyond the basics and is more advanced in its educational content. ...

   Kavita Singh - 17/08/2020 - 10:29

4. Ignite your mindset with these marketing leaders

   and the ones most likely to provide you with a referral. Picture a client that fits the criteria and write ... Don’t be afraid to use a ghostwriter to craft the initial draft. Writing isn’t natural for everyone. ... For example, in the accounting industry and other service firms, writing isn’t always an inherent talent. Using ...

   Kavita Singh - 08/06/2020 - 15:45

5. Steal this basic structure for almost any blog

   our simple structure to get started when it comes to writing your blogs. Don't stare ... that vital bit of scaffolding for your writing process. Steal our structure for blog posts, and you’ll learn: ... can use to simplify your blog writing. But it's a good start." George Reith, Senior ...

   minesh.mistry_354001 - 18/11/2019 - 14:00

6. Everything you need to know about writing a B2B case study

   marketing materials in B2B. And, we can get you writing them. In ten minutes flat. Case studies are one ... of the most persuasive marketing materials in B2B. And, we can get you writing them. In ten minutes flat.  ... to write a great one, you need to follow the magic formula. We’ve broken it down for you here. So, if you ...

   minesh.mistry_354001 - 15/08/2019 - 16:24

7. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

   for us. On a personal level, the bulk of my core work – writing copy, developing messages – is in creative ...

   Iain Halpin - 01/06/2021 - 14:07

8. Awards case study: Bidwells wins gold for 'Best use of thought leadership' and 'Best limited budget campaign'

   with their projects. Branding: and writing the 88-page manifesto. Stage 2: Launch manifesto PR strategy: to target key ... £4100. Printing of banners and collateral: £1200. Manifesto printing: £2300. Content writing: In-house ...

   David Rowlands - 26/11/2020 - 14:12

9. What I learned about the UK’s fastest growing B2B agencies

   agencies in the year’s B2B Marketing UK Agencies Benchmarking Report, writes Joel Harrison I’ve been ... working with and writing about B2B marketing agencies for approaching two decades now, and in that time, ... the fastest growing agencies in the year’s B2B Marketing UK Agencies Benchmarking Report, writes Joel Harrison ...

   Joel Harrison - 14/02/2020 - 11:29

10. Repeat success in your B2B marketing with the power of revenue attribution

    entirely?  Was it that Facebook ad? The blogpost everyone on your team put so much effort into? Or did ... The blogpost everyone on your team put so much effort into? Or did that last phone call seal the deal, because ...

    Steffen Hedebrandt - 28/04/2021 - 10:39

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