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  1. Above the noise: 3 tips for better performing B2B digital content

    strategies, we have had lots of clients ask for our advice on writing for digital-  so we decided to provide ... practical help with our latest guide on Writing Copy for Digital Ads. It’s packed full of straightforward ...

    Emma Crofts - 28/09/2020 - 11:20

  2. For a successful corporate culture, "Get the brand in their souls!"

    exercise: participants are asked to write a letter to themselves from a happy customer. Then they are asked ...

    Sue Mizera - 11/05/2021 - 17:06

  3. Is interviewing customers a lost art? It needn’t be. It shouldn’t be.

    efficient to write down their responses as you go. Then, transcribe your notes. This is not a verbatim ... the interview while it’s still fresh in your mind. Do NOT skip this step. Draw your conclusions, write up your ...

    Sue Mizera - 26/10/2020 - 10:45

  4. B2B buzzword bingo: The COVID-19 edition

    to an irritating cliché. For those of us writing B2B content, judging that mood has become one of the trickier ... leaders roundtable summary: “Writing earnestly about your wish to be helpful, isn’t the same as actually ... company where the person writing the words knows the person who will read them, then by all means go ...

    David McGuire - 26/05/2020 - 13:20

  5. What to do if your target audience isn't on social media

    on social media then you shouldn’t spend a large amount of time writing and posting. Pick a couple of key ... social media platforms like LinkedIn, Twitter, and Facebook, write out your posts for a month, and use ...

    Stephan Spencer - 04/08/2020 - 14:34

  6. An interview with Susanna Kempe, our new chairwoman

    after University, but I liked writing and so thought marketing might be quite interesting. I replied ...

    David Rowlands - 22/12/2020 - 11:50

  7. The 3 essential aspects of content, and how to get them right

    more to content than just writing. You’ve got to think about the audience, structure, tone, what your ... and the list goes on. The point is, writing content is hard. The big list of requirements can add overwhelming ... blindly aiming for a sub-standard piece of content. However, with some pre-writing preparation it doesn’t ...

    Molly Raycraft - 12/06/2019 - 11:20

  8. Emotion in B2B content: First, do your research

    that is. It’s easy to forget, but there are real people behind the personas we write for. Often, they’re ... write for. Often, they’re handling real risks with serious outcomes. If we start to throw those pain ...

    David McGuire - 05/10/2020 - 10:05

  9. How to create B2B content for the “new normal”

    or video conference to break up the day – and it’s much quicker than asking them to write something.  ... attention by writing to them directly, human to human (much as I hope I’m writing to you now).  People ... respond when they feel a connection. If you can, write in a way that’s just a notch warmer and more ...

    David McGuire - 23/03/2020 - 14:38

  10. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

    been responsible for designing, writing, and producing innovative content across all channels ...

    Kavita Singh - 26/11/2020 - 14:20


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