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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    and getting it wrong? I think authenticity is a key trait. I don’t think all B2C have nailed it, quite far ...

    David Rowlands - 12/01/2022 - 14:12

  2. Five ways AI impacts demand generation

    this technology right; it's all too easy to send the wrong message via channels like email or social media, ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Improving CX with revenue enablement

    is right but that we are looking in the wrong places for it. That we are not leveraging our daily ...

    Adam Mincham - 10/01/2022 - 09:12

  4. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    the whole organisation? How can marketers remedy that? The common hurdle is often relayed as getting ...

    David Rowlands - 10/12/2021 - 10:37

  5. The tautology of marketing operations job titles

    stick to my guns. Don’t get me wrong, MOps is undoubtedly the natural home for tracking, measurement ...

    Simon Daniels - 03/12/2021 - 08:47

  6. Four game-changing insights driving customer acquisition in a digital world

    experienced salespeople getting it wrong and putting our backs up. Above all, be authentic, and don’t ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  7. The 360-degree customer view: What does it mean and how can you actually achieve it?

    wrong with a customer, she’s the fulcrum. Also, I make sure she has access to inbound prospect reports, ...

    David Rowlands - 04/11/2021 - 11:22

  8. News: Supplier ecommerce sites are failing B2B buyers

    that many suppliers are still getting it wrong. 39% of B2B buyers identified supplier relationships ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  9. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    the business was originally set up. I don’t think there’s necessarily a ‘right’ or ‘wrong’ way of doing it. ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  10. Thinking of starting a B2B podcast? Ask these three questions first

    to be actually helpful, so people can find and share it. In that context, the number of listeners is the wrong ...

    David McGuire - 20/10/2021 - 09:34

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