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  1. How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered

    campaign’ for their work with Standard Chartered. In this award-winning campaign, Man Bites Dog helped ... Standard Chartered – an international bank focused on the emerging world – create an international campaign ... The result of this standout campaign? Man Bites Dog helped to differentiate Standard Chartered from its ...

    Daniela fernandes - 24/06/2022 - 10:13

  2. News: Mitie has announced the appointment of its new CMO, Maria Winn

    consultancy and a fellow of the Chartered Institute of Marketing. Maria will lead the group marketing team ...

    David Rowlands - 09/12/2021 - 12:33

  3. News: New hires in B2B

    years of marketing experience and a Fellow of the Chartered Institute of Marketing, as CMO Maria ...

    David Rowlands - 21/12/2021 - 09:09

  4. Top 7 B2B inclusion and diversity campaigns and initiatives

    impressions across social platforms and an organic reach of 406,976. 3. Doing it Anyway by Tech Talent Charter ... The women included were selected from over 300 candidates nominated by Tech Talent Charter signatories ...

    Kavita Singh - 25/08/2021 - 11:11

  5. News: ‘Doing It Anyway’ campaign inspires women to consider a career in tech

    Digital Professional development The Tech Talent Charter has announced that it has officially ... nominated by Tech Talent Charter signatories, and were invited to participate in an exclusive photoshoot ... of over 300 vacancies, courses and retraining programmes run by Tech Talent Charter signatories ...

    David Rowlands - 21/10/2020 - 11:04

  6. The B2B Marketing Awards 2021: Check out who won big

    decision-maker-targeted campaign. ‘Zeronomics: Financing the transition to a net-zero world’ for Standard Chartered ...

    David Rowlands - 01/12/2021 - 16:29

  7. Christelle Fraysse on the importance of a solid CRM system

    a Fellow member of the Chartered Institute of Marketing. Workbooks delivers cloud-based CRM and marketing ...

    David Rowlands - 16/12/2021 - 12:19

  8. How to realise the full potential of sustainability marketing

    their leaders achieve this. 2021 research by the Chartered Institute of Marketing shows 40% marketers do ...

    Leeya Hendricks - 26/11/2021 - 09:41

  9. Trust Me, B2B: Building and Keeping Trust in an Age of Skepticism and Noise

    and urgent charter. The truth is, there is a bigger — and more urgent — charter for marketing teams today ... that will determine who survives in a world of noise, chaos and commoditization. That charter is trust. Reading ...

    Jack Mann - 06/08/2020 - 12:45

  10. Awards case study: Ideal Bathrooms boosts sales by £5.1m with gamification

    sales growth with a gamified virtual yacht race  About Part of the Saint Gobain group, Ideal Bathrooms ... yacht race was designed to keep customers engaged via a highly personalised campaign microsite where ... Bathrooms to drive customer engagement and achieve 35% sales growth with a gamified virtual yacht race  About ...

    Danielle Howe - 16/11/2016 - 12:20

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