Think like your CEO
In order to connect with and gain the trust of your CEO, it's often vital that you can put yourself in their shoes and understand their perspectives.
In many companies there is a significant disconnect between the value marketing can deliver to a business, and how valuable marketing is seen by CEOs and board members.
One reason for this is that marketing leaders spend too much time thinking about marketing challenges, and not enough thinking about how marketing thinking and techniques can solve the business challenges at the top of mind for chief executives right now, and in particular bridge the gap between the customer's challenges and that of their own C-Suite.
So how can CMOs increase their impact by being better aligned to the explicit and implicit goals of their ultimate bosses?
Further points of discussion:
What are other c-suite members doing to align with the CEO’s challenges?
How to make sure your whole team understands their work in the context of the company’s top line strategy.
How to demonstrate your work as a solution to their pains (without looking like a suck up).