B2B marketing training courses for marketers and teams who are aiming for the top

Accelerate your career. Empower your team. Transform your marketing.

We understand B2B marketers like no other.

For over 12 years we’ve been a pioneering force in empowering B2B marketers and their teams to drive serious business growth. That's why we want you to experience courses and workshops that are:

  • 100% focussed on B2B
  • Directed by trainers with real-world experience
  • Up-to-date
  • Certified by CPD Standard Office

It isn't surprising that a staggering 82% of our clients choose to return to B2B Marketing to continue their professional development journey.  

Hear from some of our recent participants

B2B Marketing Training

Training solutions for you and your team

In-house bespoke workshops:
Whatever your requirements we specialise in designing tailor-made training solutions that deliver clear, goal-aligned outcomes. 

Open courses:
Participate in stimulating one-day courses where you'll be inspired and coached alongside your peers from other B2B marketing teams. You will walk away with new practical framework and insight that will make you work better and faster.

Professional qualifications:
We provide the Uk's only professionally recognised B2B marketing qualifications, fully accredited by the Institute of Digital and Direct Marketing and endorsed by the Business Marketing Collective. 

Skills audit:
This is a proven, consultative process designed to be the most effective way to ensure your teams have the skills, tools and confidence to deliver exactly what your business needs. 

On-demand training workshops:
Choose from a growing library of online modules designed with new-to-B2B marketers in mind.

The marketing renegades: Weird and wonderful career paths in B2B

"This is one of the best training sessions I've ever been on - and I've been on a lot!"

Marina Maciver, Marketing manager, Scottish Enterprise
The marketing renegades: Weird and wonderful career paths in B2B

To discuss your specific team training needs, fill in this form or call us on +44 (0) 20 7014 4933.

Need help getting sign-off?

Download our free guide to writing a successful training request business case.

Keeping your B2B marketing skills up-to-date is non-negotiable. But negotiating your case for getting that training isn't always so straight forward.

Secure the training you need for you or your team, with our free B2B Marketing Training Request Business Case Guide.

Download your free guide

B2B Marketing Training Request Business Case Guide cover

B2B Marketing training courses 

Our training schedule is by far the widest of its kind on the market, with a choice of over 40 different topics and a mix of learning methods to suit your needs. 

You can choose from face-to-face training alongside your peers from other B2B marketing teams with our full-day interactive courses. Or choose from our library of online courses, designed to provide an introductory foundation of knowledge for those new to B2B marketing, accessible at any time that fits your schedule.

Certificates in B2B Marketing that make your skills stand out

What’s the quickest way to accelerate your career? Professionally recognised training and qualifications can play a life-changing role in your career acceleration, regardless of the stage you’re at. 

Accredited by the Institute of Digital & Direct Marketing (IDM) and endorsed by the Business Marketing Collective (BMC), B2B Marketing Certificates provide a unique career acceleration opportunity designed for junior and senior marketing professionals. 

And if you're a marketing leader, you can now develop a motivated and professionally qualified marketing team capable of delivering bigger impacts on your business. Get in touch with us to discuss the best solution for your team.

Why enrol?

B2B Marketing offers the UK’s only programmes entirely dedicated to B2B marketing. Both Introductory and Advanced Certificates entail strategic and hands-on modules as well as a final examination. The format is very flexible with on-demand and face-to-face sessions that fit around your busy schedule. 

With B2B Marketing Certificate programmes, you will:

  • Build a solid B2B marketing foundation
  • Develop a specialism of your choice
  • Gain experts’ guidance and insights
  • Network with your fellow B2B marketers.

Introductory Certificate in B2B Marketing

The Introductory Certificate in B2B marketing comprises eleven modules, accessible on-demand. This certificate is designed to provide newcomers to B2B with essential strategic knowledge across all the key aspects of the profession. Each module uses a mix of B2B marketing theory and direct practical action points.

Advanced certificate in B2B marketing

The Advanced certificate in B2B marketing is designed for experienced marketing professionals, who are looking to nurture specialist skills and enhance their career potential. 

This certificate is delivered through four one-day modules, which take place at the B2B Marketing training suite in central London. To be awarded the Advanced certificate in B2B marketing, candidates must take part in two compulsory modules, choose two elective modules and sit an examination. 

Compulsory modules:

Elective modules (choose two):

Sometimes, off-the-shelf doesn’t cut it.

And that’s exactly why we’ve built in the flexibility your team needs for their professional development. How does it work?

You can choose different options and combine them, or we can build a training solution together, depending on the challenge you’re facing right now. ​We have a network of over 20 trainers, with a wealth of hands-on, B2B-specific experience who can all deliver the team upgrade that you need. We can easily cover all the topics listed in the open courses and much more. Here are the most common scenarios:

Team transformation

Has your team just gone through changes that mean you need to make sure everybody is on the same page and focused on delivering the same objectives? We can deliver an inhouse bespoke training designed to suit your specific needs. 

Future-facing updates and skills gaps 

Does your team need a refresher or a completely fresh start on a specific topic? No problem, we can arrange a masterclass tailored to your team.

Team away days

What about making the most of a two-hour slot during your team away day? We can organise a hands-on workshop to get your team up to speed.

Mixed skills development 

What if each marketer in your team needs to specialise in different areas? You can buy training credits that are valid for 12 months, allowing individual team members to attend the course that is most valuable to them, at an exceptionally discounted rate.

Take stock of the situation 

Maybe you need to take your whole team to the next level, but you’re unsure where to start? We can get you started with a skills audit and progress from there.

How to build, nurture and retain the ultimate marketing team

The strength of the marketers you work with is often the deciding factor for the success of your efforts. It's imperative, therefore, to have the best team possible all working to their full potential. This free guide will show you exactly how to do it.

Team Development Guide

How to build, nurture and retain the ultimate marketing team

Access Group - Case study

“There’d been a history of a lack of investment in learning and professional development in marketing. It meant we had skills gaps in the team, and a group of people that were hungry to learn and develop. That’s where B2B Marketing came in.”

Read Access Group's success story

A really useful follow on from multichannel marketing - now I know what type of content to feed in! 

Marketing Executive

Excellent food for thought and bringing together of ideas into a conducive process.

Head of Marketing
MPP Global Solutions

Lots of relevant content to get my job done. Would definitely recommend!

Marketing executive

Really useful and engaging content, learned a lot!

Public Sector Marketing Manager

Really enjoyed. It has been engaging and informative: good overview, organisation, venue and courses.

Client Services Director
CIB comms

Good, very good. Practical plus branches out into useful other areas!

Marketing Executive

The training is very interactive, engaging and had the flexibility to be tailored as the course is being delivered to work examples in your own industry

Marketing Manager

Great way to break the cycle of 'traditional' marketing, thinking about the client first, and very useful in terms of getting me thinking in the right direction for my marketing plan.

Marketing Executive

Great. Lots of insight and practical application ideas.

Enterprise Marketing Manager

Great tips and hints for advertising and better positioning myself and my organisation on LinkedIn.

Head of Marketing Communications

Really great course - I've come away with so many ideas and action points, some easy and some other longer term.

Group Marketing Manager
Bauer Media

Really enjoyed it. Has helped solidify and refine my thinking. Would like my team to attend this course as it is very relevant to our business and our clients' business! Really well structured and delivered.

Client Services Director

Very insightful training, great for developing strategic plans.

Marketing Director
Now Interact

I'd absolutely recommend this course to a colleague. Well structured, great content and interesting concepts.

Head of Design
Clear Channel

Fabulous, clearly defined agenda, with tons of relevant examples. The trainer was excellent at helping put all the examples in context for each of the delegates to see how information is relevant across all B2B marketers.

Marketing Manager

Great! Exactly what I was looking for.

Marketing Manager
POQ Commerce

Very informative, I've learned a lot! We found out about the best ways to start a value proposition as never thought about it in that way before.

Marketing executive

The course really focuses on and explores the key questions of strategy and creative thinking for results-driven work rather than getting bugged down in technical concerns.

Content and Communications Manager
Bureau van Dijk

I thoroughly enjoyed the course and found that it has given me several tools and copywriting approaches to take forward into my work. 

Marketing assistant

Very useful and practical. I have enjoyed the training and the group. The structure was very well balanced between theory and exercises. I will certainly improve my value proposition for my main customers.

Marketing Manager

B2B Marketing has helped us change the game. It’s like being given a shot of ideas and inspiration. And it’s all real-life stuff that we can take away and deploy.

Head of Field Marketing
Access Group

You're in a good company