B2B marketing training courses for marketers and teams who are aiming for the top

Accelerate your career. Empower your team. Transform your marketing.

Why successful businesses choose B2B Marketing for training

Why is it so difficult to find high-quality training that caters solely to B2B marketers? For businesses who choose B2B Marketing to deliver their training solutions, it's not difficult at all. And the results they see are outstanding.

Five reasons why B2B Marketing training is so unique and so effective

  1. Relevance: Real-world B2B examples to inspire and educate that you simply won’t find on other courses.
  2. Innovation: Over 40 different CPD accredited courses covering the very latest and hottest topics and skills.
  3. B2B-specific expertise: All courses are designed and delivered by leading B2B industry experts.
  4. Certification: The ONLY accredited certificates for B2B marketers, for serious career acceleration.
  5. Connectivity: A rare chance to share insights and experiences with your B2B marketing peers.

To discuss your specific team training needs, fill in this form or call us on +44 (0) 20 7014 4933.

Hear from some of our recent participants

B2B Marketing Training

Free guide to writing a successful training request business case

Keeping your B2B marketing skills up-to-date is non-negotiable. But negotiating your case for getting that training isn't always so straight forward.

Secure the training you need for you or your team, with our free B2B Marketing Training Request Business Case Guide, and:

  • Save hours of time writing your case.
  • Maximise your chance of leadership buy-in.
  • Secure your training budet and win your pitch.

Download your free guide

B2B Marketing Training Request Business Case Guide cover

B2B Marketing training courses 

Our training schedule is by far the widest of its kind on the market, with a choice of over 40 different topics and a mix of learning methods to suit your needs. 

You can choose from face-to-face training alongside your peers from other B2B marketing teams with our full-day interactive courses. Or choose from our library of online courses, designed to provide an introductory foundation of knowledge for those new to B2B marketing, accessible at any time that fits your schedule.

Certificates in B2B Marketing that make your skills stand out

What’s the quickest way to accelerate your career? Professionally recognised training and qualifications can play a life-changing role in your career acceleration, regardless of the stage you’re at. 

Accredited by the Institute of Digital & Direct Marketing (IDM) and endorsed by the Business Marketing Collective (BMC), B2B Marketing Certificates provide a unique career acceleration opportunity designed for junior and senior marketing professionals. 

And if you're a marketing leader, you can now develop a motivated and professionally qualified marketing team capable of delivering bigger impacts on your business. Get in touch with us to discuss the best solution for your team.

Why enrol?

B2B Marketing offers the UK’s only programmes entirely dedicated to B2B marketing. Both Introductory and Advanced Certificates entail strategic and hands-on modules as well as a final examination. The format is very flexible with on-demand and face-to-face sessions that fit around your busy schedule. 

With B2B Marketing Certificate programmes, you will:

  • Build a solid B2B marketing foundation
  • Develop a specialism of your choice
  • Gain experts’ guidance and insights
  • Network with your fellow B2B marketers.

Introductory Certificate in B2B Marketing

The Introductory Certificate in B2B marketing comprises eleven modules, accessible on-demand. This certificate is designed to provide newcomers to B2B with essential strategic knowledge across all the key aspects of the profession. Each module uses a mix of B2B marketing theory and direct practical action points.

Advanced certificate in B2B marketing

The Advanced certificate in B2B marketing is designed for experienced marketing professionals, who are looking to nurture specialist skills and enhance their career potential. 

This certificate is delivered through four one-day modules, which take place at the B2B Marketing training suite in central London. To be awarded the Advanced certificate in B2B marketing, candidates must take part in two compulsory modules, choose two elective modules and sit an examination. 

Compulsory modules:

Elective modules (choose two):

Team and enterprise solutions

If you're a marketing team leader or training manager, our team and enterprise training solutions provide the scope and flexibility you've been searching for.

To discuss your specific team training needs, fill in this form or call us on +44 (0) 20 7014 4933.

From training 'credits', which your team can use on any of our 40 plus courses, to customised training programmes, though to a full skills audit, our team training options mean you can:

  • Buy bundled training places for your whole team or business and make significant savings
  • Recognise potential and upskill your team across the board
  • Brief us to create a bespoke training programme for your business
  • Use our skills audit service or for a deeper-dive to identify and resolve your team’s training needs

A really useful follow on from multichannel marketing - now I know what type of content to feed in! 

Marketing Executive
KPMG

Excellent food for thought and bringing together of ideas into a conducive process.

Head of Marketing
MPP Global Solutions

Lots of relevant content to get my job done. Would definitely recommend!

Marketing executive
Redweb

Really useful and engaging content, learned a lot!

Public Sector Marketing Manager
Telefónica

Really enjoyed. It has been engaging and informative: good overview, organisation, venue and courses.

Client Services Director
CIB comms

Good, very good. Practical plus branches out into useful other areas

Marketing Executive

The training is very interactive, engaging and had the flexibility to be tailored as the course is being delivered to work examples in your own industry

Marketing Manager
Innospec

Great way to break the cycle of 'traditional' marketing, thinking about the client first, and very useful in terms of getting me thinking in the right direction for my marketing plan.

Marketing Executive
KPMG

Great. Lots of insight and practical application ideas.

Enterprise Marketing Manager
Telefónica

Great tips and hints for advertising and better positioning myself and my organisation on LinkedIn.

Head of Marketing Communications
BSI

Really great course - I've come away with so many ideas and action points, some easy and some other longer term.

Group Marketing Manager
Bauer Media

Really enjoyed it. Has helped solidify and refine my thinking. Would like my team to attend this course as it is very relevant to our business and our clients' business! Really well structured and delivered.

Client Services Director
JRC

Very insightful training, great for developing strategic plans.

Marketing Director
Now Interact

I'd absolutely recommend this course to a colleague. Well structured, great content and interesting concepts.

Head of Design
Clear Channel

Fabulous, clearly defined agenda, with tons of relevant examples. The trainer was excellent at helping put all the examples in context for each of the delegates to see how information is relevant across all B2B marketers.

Marketing Manager
Innospec

Great! Exactly what I was looking for.

Marketing Manager
POQ Commerce

Very informative, I've learned a lot! We found out about the best ways to start a value proposition as never thought about it in that way before.

Marketing executive
Atos

The course really focuses on and explores the key questions of strategy and creative thinking for results-driven work rather than getting bugged down in technical concerns.

Content and Communications Manager
Bureau van Dijk

I thoroughly enjoyed the course and found that it has given me several tools and copywriting approaches to take forward into my work. 

Marketing assistant
Belzona

Very useful and practical. I have enjoyed the training and the group. The structure was very well balanced between theory and exercises. I will certainly improve my value proposition for my main customers.

Marketing Manager
Amcor

B2B Marketing has helped us change the game. It’s like being given a shot of ideas and inspiration. And it’s all real-life stuff that we can take away and deploy.

Head of Field Marketing
Access Group

You're in a good company