Communication and Promotion
Format: online, available on B2B Marketing e-campus
Duration: 90 minutes
Designed for: junior marketer
This module will look at the different marketing channels available, how they are evolving, and explain how they can and should work in an integrated fashion. It will examine both on and offline marketing, and both outbound and inbound communications techniques, look at resources in terms of timing and investment required to deliver returns and will focus on the growing role of content in all forms of marketing. Topics include:
- Online versus offline – the digital switchover.
- Inbound versus outbound.
- Content marketing.
- In-house versus agencies… and everything in between – how best to manage your marketing.
- Messaging frameworks.
- Paid, owned and earned media.
All B2B Marketing training and events are CPD accredited, discover how to make the most of it.