Customer Insight and Data-Driven Marketing
Format: online, available on B2B Marketing e-campus
Duration: 90 minutes
Designed for: junior marketers
This module examines the core disciplines of customer insight, with the aim of introducing the methods and techniques available to marketers to understand their customer audience in order to better communicate with them and cater for their needs. Topics include:
- Segmentation and profiling.
- Creating personas.
- Data-driven insight.
- Customer focus and prioritisation.
All B2B Marketing training and events are CPD accredited, discover how to make the most of it.