Customer Insight and Data-Driven Marketing

Format: online, available on B2B Marketing e-campus

Duration: 90 minutes

Designed for: junior marketers

This module examines the core disciplines of customer insight, with the aim of introducing the methods and techniques available to marketers to understand their customer audience in order to better communicate with them and cater for their needs. Topics include:

  • Segmentation and profiling.
  • Creating personas.
  • Data-driven insight.
  • Customer focus and prioritisation.


All B2B Marketing training and events are CPD accredited, discover how to make the most of it.

On Demand

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