Customer Value Maximisation
Create and maximise your customer value. We will examine how you can cross-sell and up-sell to your existing customer base, equipping you with the means to identify opportunities and the communication techniques to engage with prospects and sales to make this process a reality.
What will I learn?
By the end of the training session, you will be equipped with a firm understanding and application of:
- The essentials of customer value maximisation
- How to overcome barriers to engaging with existing customers
- Proven cross-selling and up-selling techniques that can work for your organisation
- How to increase the effectiveness of every touch point of customer engagement activity
Who should attend
This workshop is ideal for all levels from junior marketers to senior managers/executives.