Customer Value Maximisation

This workshop will guide you through the essential tools for maximising your customer value

Create and maximise your customer value. We will examine how you can cross-sell and up-sell to your existing customer base, equipping you with the means to identify opportunities and the communication techniques to engage with prospects and sales to make this process a reality.

What will I learn?

By the end of the training session, you will be equipped with a firm understanding and application of:

  • The essentials of customer value maximisation
  • How to overcome barriers to engaging with existing customers
  • Proven cross-selling and up-selling techniques that can work for your organisation
  • How to increase the effectiveness of every touch point of customer engagement activity

Who should attend

This workshop is ideal for all levels from junior marketers to senior managers/executives.



Upcoming dates

26 Jan 2016, Tue
9:30am to 5:00pm
Clover House
147-149 Farringdon Road
United Kingdom
Need more information? Contact us


B2B Marketing
Clover House, 147-149 Farringdon Road, London, EC1R 3HN, UK
Tel: +44 (0) 02070144929