Differentiate your brand with an excellent value proposition

Refine or re-evaluate your brand proposition to enable better customer engagement, enhance loyalty, create brand advocates and, above all, drive measurable commercial success
United Kingdom

  • Critically evaluate an existing value proposition, determining strengths and weaknesses, and identifying opportunities.
  • Create a new value proposition from scratch, in line with current market conditions.
  • Roll out this value proposition across the whole organisation, with an emphasis on core audiences and stakeholders.
  • Measure ROI and commercial success of this value proposition on the business.

Why did your current customers choose you? Why do other prospects choose your competitors ahead of you? If you don’t know the answer to these questions, it’s likely that you don’t have a clear and differentiated value proposition, which reinforces your place in the market, and provides traction for your products and services.
Value propositions are a critical but often misunderstood and overlooked facet of the marketing challenge – too many B2B brands simply don’t get them right, and consequently lose significant traction and opportunities. And that’s a real shame, because this is an easy thing to get right

You’ll also learn:

  • Buyer psychology and how potential purchasers evaluate your proposition.
  • The most common ways in which value propositions let brands down.
  • The relevance of value propositions for different customer segments 
  • The role of the sales team in the creation and utilisation of value propositions

This course will take you on a journey to enhance your value proposition, enabling better and more compelling messages to your audience, both internally and externally.


Upcoming dates

09 Oct 2018, Tue
9:30am to 5:00pm
Clover House
147-149 Farringdon Road
United Kingdom
Need more information? Contact us


B2B Marketing
Clover House, 147-149 Farringdon Road, London, EC1R 3HN, UK
Tel: +44 (0) 2070144929