LinkedIn for Business & Lead Generation
It’s a little secret that LinkedIn has been courting B2B marketers for some time now. The platform has matured into a very useful space for marketers looking to engage with clients and prospects via social media. The course will explore the essential tools and concepts as well as delving into more advanced techniques to fully maximise the marketing opportunities available with LinkedIn.
What will I learn?
By the end of the training session, you will be equipped with a firm understanding and application of:
- How to effectively market your brand on LinkedIn
- Thought leadership and Influencer Marketing with LinkedIn
- LinkedIn advertising
- LinkedIn for personal branding
- Explore techniques for selling and generating targeted leads and referrals
- Unlocking the potential of LinkedIn for social CRM
- How to track and measure insights
Who should attend
Ideal for all levels from Junior Marketers to Senior Managers/Executives, this training is for anyone who is currently involved with LinkedIn for their organisation, or for those newly introduced to the platform that wish to develop their knowledge further.