LinkedIn for Business & Lead Generation

Maximise the opportunities of making business available with LinkedIn

It’s a little secret that LinkedIn has been courting B2B marketers for some time now. The platform has matured into a very useful space for marketers looking to engage with clients and prospects via social media. The course will explore the essential tools and concepts as well as delving into more advanced techniques to fully maximise the marketing opportunities available with LinkedIn.

What will I learn?

By the end of the training session, you will be equipped with a firm understanding and application of:

  • How to effectively market your brand on LinkedIn 
  • Thought leadership and Influencer Marketing with LinkedIn 
  • LinkedIn advertising 
  • LinkedIn for personal branding 
  • Explore techniques for selling and generating targeted leads and referrals 
  • Unlocking the potential of LinkedIn for social CRM 
  • How to track and measure insights

Who should attend

Ideal for all levels from Junior Marketers to Senior Managers/Executives, this training is for anyone who is currently involved with LinkedIn for their organisation, or for those newly introduced to the platform that wish to develop their knowledge further.


Upcoming dates

16 Nov 2017, Thu
9:30am to 5:00pm
Clover House
147-149 Farringdon Road
United Kingdom
Need more information? Contact us


B2B Marketing
Clover House, 147-149 Farringdon Road, London, EC1R 3HN, UK
Tel: +44 (0) 2070144929