Marketing and Business Alignment
Format: online, available on B2B Marketing e-campus
Duration: 90 minutes
Designed for: junior marketers
This module examines the importance of alignment and collaboration of marketing with the rest of the business, ensuring that marketing is responding to, and engaged with, top-level strategic objectives. Topics include:
- Top line business goals – how these are identified and set.
- Organisational structures – executive leadership and the role of marketing.
- The perception of marketing versus the aspiration of marketing.
- Collaboration strategies for different departments – how to identify and overcome barriers.
All B2B Marketing training and events are CPD accredited, discover how to make the most of it.