Marketing and Business Alignment

Learn how to work with senior management to apply strategic objectives and implement successful campaign plans

Format: online, available on B2B Marketing e-campus

Duration: 90 minutes

Designed for: junior marketers

This module examines the importance of alignment and collaboration of marketing with the rest of the business, ensuring that marketing is responding to, and engaged with, top-level strategic objectives. Topics include:

  • Top line business goals – how these are identified and set.
  • Organisational structures – executive leadership and the role of marketing.
  • The perception of marketing versus the aspiration of marketing.
  • Collaboration strategies for different departments – how to identify and overcome barriers.


All B2B Marketing training and events are CPD accredited, discover how to make the most of it.

On Demand

Product variations: