Marketing Campaign Implementation

Format: online, available on B2B Marketing e-campus

Duration: 90 minutes

Designed for: junior marketers

This module focuses on the execution of marketing activities and is aimed at helping marketers to ensure that campaigns are rolled out in a way that minimises problems and maximises results. It will examine the issues encountered when seeking to turn plans into reality, and the creation of management processes to provide clarity of roles, responsibilities and timings.
Topics include:

  • Project management, and setting targets and objectives.
  • Integration of in-house and agency teams.
  • Reporting and feedback loops.
  • Troubleshooting and tactical recalibration.


All B2B Marketing training and events are CPD accredited, discover how to make the most of it.

On Demand

Product variations: