Measurement and Reporting
Format: online, available on B2B Marketing e-campus
Duration: 90 minutes
Designed for: junior marketers/analysts
This module focuses on the use of metrics to track and ensure the ongoing success of marketing activities; it also explores how to manage reporting of relevant data through different channels to key stakeholders across the organisation. Topics include:
- Overview of key metrics.
- Tracking results.
- Data analysis and testing.
- Presentation of results – two-way feedback.
- The role of technology.
All B2B Marketing training and events are CPD accredited, discover how to make the most of it.