Measurement and Reporting

Format: online, available on B2B Marketing e-campus

Duration: 90 minutes

Designed for: junior marketers/analysts

This module focuses on the use of metrics to track and ensure the ongoing success of marketing activities; it also explores how to manage reporting of relevant data through different channels to key stakeholders across the organisation. Topics include:

  • Overview of key metrics.
  • Tracking results.
  • Data analysis and testing.
  • Presentation of results – two-way feedback.
  • The role of technology.


All B2B Marketing training and events are CPD accredited, discover how to make the most of it.

On Demand

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