Product Lifecycle Management

Format: online, available on B2B Marketing e-campus

Duration: 90 minutes

Designed for: junior marketers

This module will focus on the broad arena of product development and management, and demonstrate the role that marketing plays in the full product lifecycle. It will provide an overview of the role of the product manager, and how this role works engages both marketing and product teams. Topics include:

  • The typical product lifecycle – the Boston Matrix.
  • Market research and new product investigation.
  • Product and service mixes – how to create and optimise.
  • Pricing and positioning of products.


All B2B Marketing training and events are CPD accredited, discover how to make the most of it.

On Demand

Product variations: