Results-driven Email Marketing & Automation
4 key takeaways that participants will get from the course that they can start to use right away
- How to harness triggers, automation and AI for success (whilst avoiding the pitfalls)
- Where email marketing can help with lead generation, awareness, retention and events.
- Email hacks – top tips on how to make your emails stand out in a busy inbox.
- Building successful email marketing into your overall customer journey and lifecycle.
Email marketing is a relatively traditional digital marketing channel. How a modern b2b marketing department make the most of this widely-used (and abused) route to prospects and clients is changing.
Keeping up with the risks, around data quality, lack of content and user engagement are problems for all marketers. Happily by spending a little more time and focus on email marketing, many b2b marketers can still deliver strong value and results, throughout the whole marketing process.
By focusing on how to align email marketing with your other b2b marketing channels, plus setting relevant and useful measures, significant improvement can be achieved – not just for your email metrics (such as open and click through rate) but by helping to achieve business goals – around retention and lead generation.
This fast-paced day will focus on the core areas of email marketing and how it can be linked and best used to help your team gain results – be that for engaging new prospects, helping deliver sales-leads or reactivating lapsed or lost relationships. The day will showcase a range of best-practice and award winning case studies from other b2b organsations that are winning with modern email marketing.
During this day you will learn how to build a world-class testing programme to more precisely target your emails, to deliver better results. We will look at the journey of collecting data and using data to drive more relevant and timely messaging, regardless of the stage of the customer journey or buying cycle.
Who should attend?
Anyone involved in both outbound and inbound b2b marketing. Management and executive level marketers who want to learn more about email marketing, who need to start to use email or who need to improve their current approach.
We can also deliver this course in-house, and tailor the content to your goals. Get in touch to discuss your particular requirements.
Steve is a multi-award-winning B2B marketer and tutor who has worked in digital marketing since 1997. He has worked client-side, helped grow a leading email service provider, consulted to numerous clients on digital strategy, and latterly helped build one of the most respected and awarded B2B marketing agencies in the UK.
His passionate and insightful approach has gained him numerous industry awards. In recent years his work has seen wins at the B2B Marketing awards (seven times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, Royal Television Society awards, Professional Publishers Associations awards and the DMA awards.
He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ADP, Zebra, Sophos and Oracle.
He is a fellow of the IDM, associate lecturer at various universities and management schools and is a Business Superbrands judge since 2010. You can follow him on Twitter @skemmo