Routes to Market

Format: online, available on B2B Marketing e-campus

Duration: 90 minutes

Designed for: junior marketers

This module will compare the different routes to market available to B2B brands, and help marketers understand the factors involved in optimising each one. It should also look at how the benefits of these different routes are evolving in response to digitisation and the consequent impact on business strategy.

  • Direct distribution via sales team.
  • Direct distribution via ecommerce.
  • Third party distribution model.
  • Creating a framework to manage multiple routes concurrently.


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On Demand

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