Routes to Market
Format: online, available on B2B Marketing e-campus
Duration: 90 minutes
Designed for: junior marketers
This module will compare the different routes to market available to B2B brands, and help marketers understand the factors involved in optimising each one. It should also look at how the benefits of these different routes are evolving in response to digitisation and the consequent impact on business strategy.
- Direct distribution via sales team.
- Direct distribution via ecommerce.
- Third party distribution model.
- Creating a framework to manage multiple routes concurrently.
All B2B Marketing training and events are CPD accredited, discover how to make the most of it.