Sales and Marketing Integration

Format: online, available on B2B Marketing e-campus

Duration: 90 minutes

Designed for: junior marketers

This module focuses on the key battleground of B2B sales and marketing, providing a crash course in why the two departments need to work together,
where the main areas of conflict lie and how effective collaboration can be achieved (and maintained!). It will also examine how digital marketing has impacted on sales and marketing integration, explore the role of new technology and examine new models of interaction. Topics include:

  • The sales funnel – the traditional view of buyer engagement with sales and marketing
  • End-to-end working with sales
  • Lead scoring and qualification – MQLs and SQLs
  • Developing sales enablement
  • Automation and content marketing


All B2B Marketing training and events are CPD accredited, discover how to make the most of it.

On Demand

Product variations: